Job Title: Director, Digital
Department: Marketing & Advertising
Reporting To: Vice President, Integrated Marketing
Location: Baltimore, MD
FLSA Status: Salary, Exempt
Compensation: $100,000 - $110,000 + bonus
JOB DESCRIPTION:
Baltimore Orioles seek a Director, Digital, reporting to the Vice President, Integrated Marketing, to execute and oversee the team's digital marketing and advertising efforts including web, email, SMS, and performance media marketing.
Responsibilities include but are not limited to:
Digital Marketing and Advertising Strategy:
- Lead the planning, development, and execution of integrated, data-driven marketing and advertising campaigns designed to engage target audiences across internal and external media platforms
- Strategically promote products, promotions, community initiatives, digital content, and broader organizational priorities, aligning all efforts with the club’s goals of fan engagement, revenue generation, and community impact
- Lead consumer lifecycle marketing, including email strategy, website content, audience segmentation, database growth and marketing automation
- Champion and evolve the Orioles brand through compelling storytelling and multi-channel execution to increase brand favorability, drive leads and conversions, and deepen fan affinity
- Collaborate closely with the league office to align on performance media planning, placement, and strategic optimization, ensuring campaigns leverage league-wide insights and deliver maximum ROAS
- Establish annual performance marketing KPIs that directly support and achieve team ticketing goals, ensuring campaigns drive measurable growth and ROAS
- Be a thought leader and disrupter in the digital space. Own the opportunity to rebuild our digital platforms from the ground up.
Performance Media and Traditional Advertising:
- Oversee the entire advertising budget, including forecasting, tracking, and reconciliation of all media-related expenses to ensure efficient and effective allocation of resources
- Lead the development and execution of strategic, audience-first media plans — optimizing the advertising mix across traditional and digital platforms to maximize reach, impact and most importantly revenue
- Collaborate with external media agency partners to plan, place, and buy media that delivers optimal value and strategic positioning for the Orioles brand
- Provide ongoing media planning guidance, performance evaluation, and campaign reconciliation to ensure placements align with objectives, deliver on KPIs, and run as contracted
Marketing Operations:
- Orioles Radio Network:
- Provide strategic oversight of Orioles Radio Network operations, including the review and approval of affiliate agreements, ticket allocations, and promotional activations in collaboration with internal teams
- Broadcasting Management - TV (MLB, MASN, WBAL, WIYY)
- Oversee transactional workflows related to Broadcasting Management – TV and Radio (MLB, MASN, WBAL, WIYY), including approvals for media traffic, scheduling, and creative assets to ensure brand and league alignment.
Marketing Research & Performance:
- Lead the marketing research and performance function to uncover brand strengths and perception gaps, using data-driven insights to inform campaign strategy and brand positioning
- Identify new marketing opportunities, emerging technologies, and industry best practices to enhance the fan experience and drive business growth
- Working directly with our Data & Analytics team translate research findings into actionable recommendations that drive measurable improvements in campaign effectiveness and overall marketing ROAS
- Expected to be the strategic visionary of the Integrated Marketing unit in building out seasonal plans to drive increases in single game ticket sales and lead generation for Birdland Memberships, group tickets and non-baseball events at Oriole Park at Camden Yards
Team leadership & Budget Management:
- Directly manage and mentor the Digital Marketing Coordinators and Digital Associate, fostering professional growth and aligning individual contributions with department goals
- Provide clear direction, prioritization, and feedback to ensure team members execute effectively across marketing campaigns, operational workflows, and creative initiatives
- Cultivate a collaborative, high-performance team culture grounded in accountability, innovation, and continuous improvement
- Oversee budget management processes, including performance media spend tracking, advertising placement costs, and timesheet approvals for agency and freelance partners to ensure fiscal responsibility and alignment with department goals
JOB REQUIREMENTS
- Bachelor's Degree in Marketing, Communications, or another related field.
- 6-10 years of relevant experience including digital marketing including email, web, and/or SMS, plus advertising including performance media and/or traditional advertising.
- Demonstrated experience using hard data and metrics to measure performance and adjust accordingly.
- Experience communicating and presenting to senior management.
- Able to thrive in a fast-paced environment helping bring structure and delivering results.
- Outstanding writing, presentation, and communication skills.
- The ability to manage multiple simultaneous projects requiring frequent communication, organization/time management and problem-solving skills.
- Ability to work weekends and holidays, as necessary, especially during the baseball season.
DISCLAIMER:
The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
EQUAL OPPORTUNITY STATEMENT:
The Baltimore Orioles are an Equal Opportunity Employer. It is the policy of the Baltimore Orioles to ensure equal employment opportunity without discrimination or harassment on the basis of race (including hair textures, afro hairstyles, or protective hairstyles), color, national origin or ancestry, religion or creed, gender or sex (including pregnancy), age, disability, citizenship status, marital status, veteran’s status, genetic predisposition or carrier status, gender identity, sexual orientation, or any other characteristic protected by law.
The anticipated salary for this role is $100,000 - $110,000 annually depending on experience, plus bonus opportunity.
The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.
The Baltimore Orioles provide generous benefits, including unlimited PTO, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, 401(k) plan with discretionary employer match, concession/merchandise discounts, free parking and complimentary baseball tickets to home games.
This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.
Posted: 10/22/2026