- Platform Development & Content Management
- Build, manage, and update fan-facing experiences within the team’s CMS platforms (NFL CMS, Yinzcam, Rover), including app features, website pages, campaign landing pages, and gameday hubs.
- Execute HTML and code-based updates across platforms to ensure timely, accurate, and visually consistent delivery.
- Create original wireframes, page layouts, and user journey maps for new features and campaigns, with an emphasis on personalization and fan engagement.
- Define and document ideal UX flows from awareness through conversion, identifying opportunities to reduce friction and increase fan interaction.
- Design and produce digital assets for use across app and web, including graphics, banners, promotional tiles, and feature imagery, using tools such as Photoshop, Illustrator, or equivalent.
- Translate wireframes and UX concepts into polished, production-ready visual assets that align with brand standards.
- Conduct thorough quality control checks on all digital builds, including accessibility compliance and cross-platform compatibility.
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- Fan Engagement & Gamification
- Own the full lifecycle of gamification programs, including platform setup and configuration, weekly challenge launches, marketing coordination, prize fulfillment, and performance tracking.
- Serve as the primary point of contact between the digital team and gamification platform vendors.
- Manage the day-to-day operations and optimization of third-party fan engagement products.
- Ensure all third-party integrations are properly embedded, functional, and on-brand across digital properties.
- Coordinate with the Marketing team on campaign execution, messaging alignment, and digital asset delivery.
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- Performance, Compliance & Operations
- Monitor app and website performance metrics (traffic, engagement, conversion) and deliver actionable insights to improve the fan experience and digital revenue.
- Provide regular reporting on digital builds, gamification campaigns, and third-party product performance.
- Coordinate with third-party vendors on product updates, issue resolution, and accessibility requirements.
- Manage digital project workflows and timelines across gameday, membership, ticketing, and marketing initiatives.
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