Job Title: Coordinator, Audience Development
Department: Marketing & Product Development
Reports to: Director, Promotions & Audience Development
FLSA Status: Full-time, Non-exempt
Location: Baltimore, MD (Oriole Park at Camden Yards)
Salary: $45,000-$47,500/yr
Job Description:
The Baltimore Orioles seek a Coordinator, Audience Development to report to the Director, Promotions & Audience Development. The position will assist in researching, developing, and execution of various marketing and fan initiatives related to the club’s promotions calendar, including special ticket packages.
Key Responsibilities:
Responsibilities include but are not limited to:
- Assist with the strategy, planning, and development of the special ticket package and promotional calendar, with the objective of driving incremental ticket sales and engaging fans.
- Assist in the planning, coordination, and execution of ticket package nights and promotional special events for Oriole Park at Camden Yards home games. Includes day of execution and event setup/tear down as needed.
- Along with the Director, Promotions & Audience Development, craft and maintain a strategic audience development plan to sustainably grow the Baltimore Orioles fan base focusing on emerging demos, niche audiences and core and non-baseball fans alike.
- Work closely with Director, Promotions & Audience Development, Procurement department and third-party vendors to conceptualize, quote, and purchase promotional items while maintaining budget and timely delivery.
- Work with the Director, Promotions & Audience Development and internal stakeholders to develop the marketing timeline and launch calendar.
- Work closely with the Director, Promotions & Audience Development and the Marketing department to effectively communicate activation plans for special events and ticket package nights to help promote through web, social media, and other digital content.
- Assist with the development of promotional assets for the website, video board, email communications, and flyers to support themed initiatives.
- Ensure proper communication of event needs and requirements to all internal departments, partners, and vendors.
- Work closely with Director, Promotions & Audience Development to manage budget for special ticket package promotional items, activations, and programs.
- Assist Director, Promotions & Audience Development in building and maintaining a robust influencer marketing program especially when collaborations intersect with our special ticket packages platform.
- Collaborate internally with the Corporate Partnership Activation team to ensure contractual agreements are fulfilled and provide creative solutions for sponsor integration into special events.
- Conceptualize and build towards a launch of new Baltimore Orioles Kids Club offering.
- Coordinate hospitality and programming details surrounding special ticket package events.
- Coordinate with the Activations team, Groups Department, Partnerships team, and Game Presentation team to execute any fan-facing activations, on-field presentations, including first pitches, ceremonies, in-game features, and more.
- Conduct research on event trends within MLB and other professional sports and implement new ideas to enhance special themed events.
- Work alongside Marketing Research and Analytics team members to identify new opportunities and/or enhance current promotions to engage fans and drive revenue
- Perform all other duties and responsibilities as assigned.
Qualifications:
- Bachelor’s degree in business administration, Marketing, Sports Management or equivalent.
- 2-3 years relevant experience.
- Experience with a professional sports team a plus but not required.
- Able to thrive in a fast-paced environment with the demonstrated ability to multi-task, provide product concepts, and analyze data.
- Ability to work flexible hours including game events, nights, weekends and holidays.
- Must be able to perform and participate in a cross-functional environment, as well as complete various individual projects.
- Excellent customer service skills and ability to positively engage fans, sponsors, and key stakeholders.
- Ability to independently resolve issues and manage issues effectively.
- Strong computer skills are required with proficiency in Word, PowerPoint, and Excel.
- Detail-oriented with excellent verbal, written, presentation, and communication skills.
DISCLAIMER:
The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.
EQUAL OPPORTUNITY STATEMENT:
The Baltimore Orioles are an Equal Opportunity Employer. It is the policy of the Baltimore Orioles to ensure equal employment opportunity without discrimination or harassment on the basis of race (including hair textures, afro hairstyles, or protective hairstyles), color, national origin or ancestry, religion or creed, gender or sex (including pregnancy), age, disability, citizenship status, marital status, veteran’s status, genetic predisposition or carrier status, gender identity, sexual orientation, or any other characteristic protected by law.
The anticipated salary for this role is $45,000-$47,500 annually depending on experience, plus bonus opportunity.
The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.
The Baltimore Orioles provide generous benefits, including unlimited PTO, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, 401(k) plan with discretionary employer match, concession/merchandise discounts, free parking and complimentary baseball tickets to home games.
This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.
Posted: 10/12/2026