Position Summary
The Atlanta Falcons marketing team is charged with developing and delivering a strategic, comprehensive direction for the Falcons brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans both locally and nationally.
The Senior Performance Marketing Manager plays an essential role on the team as they will lead cross-functional, multi-platform initiatives from concept to implementation. The senior performance marketing manager will be the lead for all strategic development, daily management and optimization for all digital paid media efforts for ticket sales marketing, sponsorship fulfillment, and content/event promotion. The role will oversee a digital performance marketing budget to serve all ticketing and sponsorship needs with a specific focus on lead generation, revenue generation and content performance. Demonstration of translating paid media efforts to driving substantive business outcomes is critical. The role will be a part of both the Falcons marketing and digital teams.
The primary responsibility for the role will be for the Atlanta Falcons, but a portion of the role will be dedicated to supporting other lines of business across the AMB Sports and Entertainment portfolio.
ROLES & RESPONSIBILITIES
- Develop and execute paid digital media strategies for Falcons ticket sales marketing, sponsorship fulfillment and overall content engagement efforts across paid social and other digital media (e.g. paid search, programmatic advertising, etc.)
- Full end to end management setup of campaigns across digital platforms, including but not limited to, creative development, messaging approach, audience segmentation, budget oversight, tracking operations and campaign analytics/optimization
- Work closely with analytics, sales, marketing and digital teams to track, report and optimize overall campaign performance across digital channels
- Stay abreast of emerging industry trends, technology/platforms and best practices to maximize ROI
- Maximize audience segmentation strategies across first-party data, retargeting, lookalikes, and suppression
- Ensure messaging aligns with broader brand voice and content strategy of Falcons organic social media channels
- Work closely with creative, social media, video and marketing teams on creative assets development
- Similar responsibilities supporting other lines of business across the AMB Sports and Entertainment portfolio (as applicable)
QUALIFICATIONS / EDUCATIONAL REQUIREMENTS
- Four-year college degree
- Minimum 5 years full-time experience across marketing and/or a related field within high-paced, demanding professional setting
- Digital marketing and/or media experience required, with emphasis on a digital performance marketing background
- Experience using native paid social campaign management technology (ex: Meta Business Suite)
- Creative mind with a proficient understanding of digital analytics
- Proficiency understanding of Google Analytics, Google Ads, Facebook, X, LinkedIn, Instagram, YouTube, Tik Tok and emerging digital trends
- Demonstrated experience working within an integrated marketing team
- Experience with a sports-related brand is encouraged, not required
- Results-driven mindset and approach that seeks to deliver incremental value for all key stakeholders
REQUIRED SKILLS
- Proficient in project management, inclusive of strategy development, budget and timeline considerations and proper after-action review
- Ability to effectively distill actionable insights from consumer and market research
- Work in a timely, efficient manner to hit deadlines that come with the dynamic sports industry
- Provide a high level of service and support to all internal departments
- Dynamic storyteller, with excellent copywriting skills
- Ability to gather and analyze information to find a solution quickly and effectively
- Conduct regular meetings with other departments to develop cross-functional alignment
- Maintain professionalism when communicating with internal and external stakeholders
- Strong writing and verbal communication skills
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.