Director, Digital and Social Media - Atlanta City FC

At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.

GIVE BACK TO OTHERS

Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing eff­orts to give back through time, talents, labor and financial commitment.

LEAD BY EXAMPLE

Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by o­ffering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.

INNOVATE CONTINUOUSLY

Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.

PUT PEOPLE FIRST

Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.

LISTEN AND RESPOND

Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.

INCLUDE EVERYONE

Our individual diff­erences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual diff­erences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.

ABOUT ATLANTA CITY FC

Atlanta City FC is Atlanta’s new expansion franchise in the National Women’s Soccer League, which will begin play in 2028. Atlanta City FC is owned by Arthur M. Blank, owner and chairman, Blank Family of Businesses, and is part of AMB Sports and Entertainment (AMBSE) comprised of the National Football League’s Atlanta Falcons, Mercedes-Benz Stadium, Major League Soccer’s Atlanta United FC, Atlanta Drive GC of TGL, WTGL Atlanta and PGA TOUR Superstore. To learn more about Atlanta City FC, visit www.atlcty.com

ABOUT THE ROLE

Atlanta City FC is seeking an experienced Director of Digital and Social Media to lead the organization’s content strategy and distribution across digital channels. Reporting to the Chief Business Officer, this leader will manage and develop a high-performing content and video team, tasked with bringing the Atlanta City FC brand to life across digital and social channels, driving audience growth, fan engagement, and revenue via content creation across owned channels.

This fully onsite role will be based at Mercedes-Benz Stadium in Atlanta, GA, until 2028 when the role will be based at our new world-class training facility in Marietta, GA.

KEY RESPONSIBILITIES

Digital Content Strategy & Editorial Leadership

• Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for social and digital content development and execution.
• Lead content strategic planning and execution. A key component will be ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing).
• Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness. 
• Provide weekly performance reviews and convert insights into clear creative direction.
• Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, Facebook, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics. 
• Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement. 

Leadership Responsibilities

• Build, lead, develop, and inspire a forward-thinking content team, including a Digital Manager, Content Producer, Team Photographer, Manager of Social, and two Social Coordinators.
• Protect the reputation of the company and the ability to handle sensitive and confidential information with discretion and professionalism.

QUALIFICATIONS

Required

• Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or related field.
• 6+ years of progressive experience in digital content strategy and creation
• 3+ years of experience managing talent and high-performing teams
• Experience in NWSL, MLS, or other professional sports
• Deep knowledge of digital and social platforms, with expertise in understanding how best to leverage different types of multimedia to drive audience growth, engagement, and revenue impact
• Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast-paced, deadline-driven environment
• Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana)
• Flexibility to work evenings, weekends, and holidays during NWSL season.