Position Description
The Myrtle Beach Pelicans are seeking an experienced director to lead the team’s marketing strategy and efforts. This position will play a vital role within the organization, and is responsible for driving revenue through strategic marketing campaigns, leading digital content initiatives, and enhancing fan engagement across all touchpoints for Pelicans Ballpark and the Myrtle Beach Pelicans. The Marketing Manager will coordinate with team members across multiple departments, manage department budgets, and serve as a key leadership figure within the front office. The successful candidate needs to be high-energy, self-motivated, and ready to work in a collaborative environment.
Reporting directly to the General Manager, the Marketing Manager will design and execute the comprehensive marketing strategy for Pelicans Ballpark and the Myrtle Beach Pelicans. This role oversees all marketing operations, campaign development, content creation, media buys, brand growth initiatives, and long-term strategic planning to maximize ticket sales, event attendance, corporate partnerships, and overall fanbase expansion.
Additionally, this position will work closely with the Fan Engagement department on social media related projects. While the Marketing Manager is responsible for managing the team’s paid ads, the Assistant General Manager of Fan Engagement and the Social Media Coordinator drive the strategy and execution of organic content. Though managing separate avenues and initiatives across social media, cooperation and collaboration between these roles is imperative.
Responsibilities
- Strategic Brand Management: Lead and elevate brand strategy for all club-related assets, ballpark events, community outreach programs, and corporate sponsorship activations.
- Multi-Channel Marketing: Spearhead platform strategy, content creation and distribution of high-impact creative marketing assets across multi-channel campaigns, including:
- Digital channels - website, social accounts, email newsletter, video board, and more
- Radio outlets
- TV outlets
- Outdoor billboards
- Print outlets
- In-Venue collateral
- Revenue & Sales Strategy: Develop and execute comprehensive marketing campaigns designed to drive single-game ticket sales, merchandise purchases, and ancillary revenue streams. This includes traditional, digital, grassroots marketing and more.
- Content & Media Creation: Create digital content and various marketing assets to maximize exposure for team and venue campaigns. Work with the Director of Video Production to develop video and audio assets.
- Analytics & ROI Reporting: Track, analyze, and report earned media, paid social media, and digital campaign metrics to evaluate ROI for team initiatives and corporate partners.
- Market Trends & Innovation: Monitor industry trends, emerging digital technologies, and fan behavior patterns to continuously modernize the team's marketing and fan engagement tactics.
- Brand Consistency: Ensure overall brand voice and messaging integrity across all marketing assets
- Website & Digital Ecosystem Management: Oversee and manage all content updates for the official team website and associated online platforms.
- Publications & Venue Asset Production: Manage and execute the strategy, design, and production of marketing publications, including the official game day program.
- Digital Asset Management: Manage archiving and proper labeling of all gameday, event, and community photos.
- Budget & Financial Oversight: Formulate, manage, and optimize the overall marketing department budget to maximize ROI across all initiatives.
- Public Relations & Media Strategy: Direct media relations and oversee the drafting and distribution of official team communications, press releases, and announcements.
- Lifecycle & Email Marketing: Strategize and oversee overall email marketing workflows, fan database segmentation, and targeted direct-to-consumer promotional campaigns.
- Sponsorship Activation & Partnership Alignment: Partner with Corporate Partnerships leadership to ensure seamless fulfillment, activation, and performance tracking of corporate sponsorship assets across print, outdoor, social, and digital media channels.
- Cross-Functional & Event Leadership: Provide strategic oversight and cross-departmental alignment for key organizational initiatives:
- Collaborate with Executive Leadership to conceptualize, schedule, and execute game-day promotions and theme nights.
- Assist with strategic execution of non-game day venue events to maximize non-traditional revenue opportunities.
- Assist with community relations strategies, outreach programs, and cause-marketing events to strengthen local civic alignment.
- Brand Representation: Serve as a premier brand ambassador, representing the Pelicans and partner organizations in professional, community, and industry environments.
- Other duties as assigned.
Qualifications
- 5 or more years of experience in sports marketing, digital media, or fan engagement, with a proven track record of managing multi-channel campaigns (experience in professional sports or venue management preferred). A strong interest in the sports industry.
- Industry Leadership: Solid understanding of sports business, audience development, and digital marketing ecosystems.
- Strategic Oversight: Demonstrated ability to manage high-level, concurrent initiatives, and align marketing efforts with organizational revenue goals.
- Communication: Superior written communication skills and demonstrated experience serving as an official team spokesperson.
- Paid & Digital Strategy: In-depth understanding of emerging digital advertising trends, media buying strategies, target segmentation, and ROI analysis.
- Operational Drive: Proven track record as a self-starter who drives campaign execution from concept to completion, meets strict deadlines, and fosters continuous innovation.
- Media Intelligence & Analytics: Working knowledge and strategic application of media monitoring systems (e.g. Meltwater) and social listening tools (e.g. Sprout Social) to evaluate brand sentiment and performance.
- Digital Ecosystem Mastery: Strategic grasp of platform-specific practices, algorithm dynamics, content specs, and emerging features across major social and digital platforms.
- Creative Direction: Strong conceptual foundation in photography, visual assets, and graphic creation to effectively lead and evaluate creative teams.
- Bilingual Capabilities: Conversational or fluent Spanish language skills are a plus.
Requirements
- Must possess superior organizational and time management skills.
- Strong knowledge of Microsoft Office and Adobe Collection, including but not limited to: Photoshop, Lightroom, and Illustrator.
- Proven ability to operate effectively and maintain quality standards in a fast-paced, high-pressure environment.
- Must be able to work with as others as well as independently.
- Must be highly collaborative in the ideation/development/execution process.
- Must be available to work evenings, weekends, and holidays.
- Candidates should be able
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.