Introduction:
CarMax Park is the new home of Richmond Flying Squirrels baseball and one of Richmond’s newest multi-use entertainment venues. More than a ballpark, the facility includes indoor and outdoor event spaces designed to support year-round programming, including concerts, festivals, corporate events, special occasions, fundraisers, community gatherings, and other live experiences.
804Live supports public and private events at CarMax Park for audiences of up to 14,000 people. Through high-quality event planning, venue operations, hospitality coordination, and partner collaboration, 804Live is focused on establishing CarMax Park as a premier year-round destination for unforgettable experiences in Central Virginia.
Position Summary:
The Booking Coordinator is responsible for supporting the booking, marketing, promotion, and execution of live events at CarMax Park. This role is deeply connected to Richmond’s music and entertainment community and will help identify artists, build relationships, develop audiences, and turn talent and client bookings into world-class experiences. This role partners closely with the Vice President of Marketing, Booking Director, and Public Events Manager to guarantee every event runs seamlessly, professionally, safely, and with the highest standard in guest service.
Key Responsibilities
Booking:
- Assist with the process of artist booking and talent acquisition, including researching prospective artists, reviewing availability, drafting and reviewing offers and supporting booking negotiations
- Maintain and regularly update an artist offer tracking spreadsheet.
- Manage agenda and follow-up from artist booking update calls and meetings.
- Build and maintain strong relationships with local artists, managers, booking agents, promoters, venues, music industry professionals, and entertainment partners.
- Cultivate a diverse local talent pipeline and stay informed on emerging artists, touring trends, and opportunities that strengthen 804LIVE’s programming.
- Conduct research on the local, regional and national live entertainment industry and competitive landscape.
Promotion:
- Ability to develop and execute creative promotional concepts and grassroots campaigns tailored to specific artists, audiences, and events designed to increase attendance and revenue for concerts
- Maintain and update the concert calendar, ensuring accurate event details, schedules, and promotional information
- Recruit, train, and oversee street team members for grassroot activations
Concert Execution and Evaluation:
- Capture photography and videography for public and private events
- Post live updates across social media platforms for public and private event
- Support post event marketing and content, including photos, video recaps, artist highlights, and social media
- Analyze ticket sales, attendance, marketing performance, and campaign results to make informed promotional decisions
- Contribute to the overall operations and execution of 804Live events, taking on responsibilities across booking, marketing, production, content creation, and event-day support
- Will assist team members with administrative and other support functions as necessary,
Qualifications:
- 2+ years of live entertainment and/or sports experience specializing in event marketing, promotion, and/or booking, preferably in a stadium, theater, arena, or amphitheater
- Strong knowledge of and established connections within the Richmond, VA and Central Virginia music and entertainment scene
- Be able to effectively communicate both verbally and written, with experience using Microsoft 365 and Adobe Creative Cloud applications
- Experience in live event marketing and promotion, and in booking and research
- Strong leadership, proactive problem solving, time management, and communication skills
- Be self directed with the ability to manage multiple projects simultaneously, determining focus, and prioritization while remaining calm under pressure
- Must be able to work nights, weekends, and holidays as needed
- Assist with other projects and responsibilities as requested by supervisor.