Manager, Integrated Brand Marketing, TFC & Toronto Argonauts

Powered by Passion. United by Purpose. Build for Impact. 

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. 

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. 

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.  

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. 

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started.  

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. 

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. 

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

It’s time to get in the game. We’re looking for an Integrated Commercial Marketing Manager, Football Vertical (Toronto FC & Toronto Argonauts).
In this role, you will bring together strategy, brand, business and fan experience to help grow two of Toronto’s professional football properties: Toronto FC and the Toronto Argonauts.

Working under the Director, Integrated Commercial Marketing & Fan Engagement, you will help lead integrated commercial marketing across MLSE’s Football Vertical and West Campus. From annual brand and commercial planning to ticketing campaigns, retail initiatives, partnerships, audience development and fan experiences at BMO Field, this role plays a critical part in connecting our teams with fans while supporting the growth of the business.

You will collaborate across Marketing, Ticketing, Global Partnerships, Retail, Creative, Media, Digital, Data & Analytics, Game Operations, and other teams to turn business priorities into integrated marketing strategies and campaigns.

At the intersection of business, creativity, data, and fandom, you will help make every Toronto FC and Toronto Argonauts season — and every matchday — matter.

Why This Role Is Right for You

Impact.
This is an opportunity to shape how two iconic Toronto sports properties show up in the market and connect with fans. You understand that strong brands and strong businesses go hand in hand. You will help develop strategies that grow fandom, drive attendance, create memorable experiences and unlock new commercial opportunities across Toronto FC and the Toronto Argonauts.
 

Commercial thinking.
You understand that marketing has a role to play in delivering measurable business results. You will work closely with Ticketing, Partnerships, Retail and other revenue-driving teams to identify opportunities, solve business challenges and develop integrated marketing plans that support revenue growth.

Innovation and integration.
You will partner with marketing professionals across MLSE to create inspiring, innovative and impactful programs throughout the fan journey. You will bring new ideas to the table while helping evolve programs that have become part of our teams' DNA.

Fan experience.
You understand that our brands come to life most powerfully through the experiences we create. From major matches and rivalry moments to theme nights, promotions and experiences throughout BMO Field, Liberty Village, and West Campus, you will help turn games into events fans don't want to miss.

Career growth.
Whether your background is in an agency, brand marketing, sports, entertainment or another consumer-focused business, you are ready for a new challenge. You will gain exposure across multiple areas of MLSE's business while helping shape the future of two of Canada's leading sports properties.

Be Part of the Action and the Experience. You Will:

• Lead integrated commercial marketing programs. Develop and execute integrated marketing strategies supporting Toronto FC and Toronto Argonauts business priorities across the season.
• Connect marketing and business objectives. Translate ticketing, retail, partnership and broader commercial priorities into compelling fan-facing marketing programs that build the brands while driving measurable business outcomes.
• Support annual brand and commercial planning. Help build the yearlong strategy for both teams, identifying key audiences, moments, campaigns and opportunities for growth.
• Drive ticketing and revenue initiatives. Partner closely with Ticketing and business teams to develop campaigns and programs that support single-ticket sales, memberships, group sales and other revenue priorities.
• Build unforgettable matchdays. Partner with Game Operations, Creative, Partnerships and other teams to develop theme nights, promotions, giveaways, activations and fan experiences that make BMO Field a destination.
• Grow our audiences. Work with Data & Analytics, Media and Digital teams to understand existing and prospective fans and develop strategies that deepen engagement while reaching new audiences.
• Bring partnerships to life. Collaborate with Global Partnerships to identify thoughtful ways for partners to integrate into team initiatives while protecting and strengthening the Toronto FC and Toronto Argonauts brands.
• Establish and implement program plans. Turn strategy into action by developing clear briefs, timelines, deliverables and cross-functional workback plans that guide teams toward successful launches.
• Use data to optimize. Establish objectives and measures of success, evaluate program performance and use insights to continuously improve marketing investment and execution.
• Be a connector. Bring together teams across MLSE to ensure everyone understands the objective, audience, strategy and role they play in delivering against the plan.

Qualifications
Your Player Stats. You Have:

• The commercial mindset. You understand how marketing contributes to business growth and can balance long-term brand building with short-term revenue priorities.
• The strategic thinking. You can take a business challenge, understand the audience and develop a clear marketing strategy that connects insight to execution.
• The interpersonal skills. You are a collaborative team player who can build strong relationships across departments and bring diverse stakeholders together around a shared objective.
• The storytelling ability. You are a confident communicator who can turn strategy, data and ideas into compelling presentations and recommendations for audiences ranging from working teams to senior executives.
• The creativity. You have an eye for big ideas but remain focused on results. You can see the bigger picture and translate imaginative concepts into actionable plans.
• The drive. You are a self-starter who takes ownership of projects and sees them through from strategy to execution. You are comfortable operating in a fast-moving environment and finding solutions when priorities change.
• The organizational skills. You can manage multiple campaigns, stakeholders and timelines simultaneously while maintaining attention to detail and keeping teams focused on the highest-impact priorities.
• The experience. You have approximately five to seven years of experience in integrated marketing, commercial marketing, brand strategy, consumer marketing, sports, entertainment, agency or a related field, with demonstrated experience developing and managing integrated campaigns.
• The passion for fandom. You understand the role sport can play in culture and community and are excited by the opportunity to grow fandom for Toronto FC and the Toronto Argonauts.
• Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

Job Posting Compensation Range/Rate:

95,000 - 105,000