About the Jacksonville Jaguars
The Jacksonville Jaguars are a professional football team and a member of the National Football League’s AFC South Division. The Jaguars are one of the NFL’s youngest franchises, playing their first regular season home game on Sept. 3, 1995, in Jacksonville, Fla., and have since won five division titles. The Jaguars are owned by Shahid Khan, a visionary leader whose businesses include Flex-N-Gate, Fulham Football Club, All Elite Wrestling, Bold Events and Iguana Investments. Since 2012, Mr. Khan has had a positive impact on the Northeast Florida community through his investment in the team, capital improvements to EverBank Stadium and the creation of Daily’s Place, which hosts upwards of 40 concerts a year. Through the Jaguars Foundation, the Khan Family has donated more than $39 million to many worthy causes, including in three key areas of focus: neighborhood revitalization, youth development and NFL-league-wide initiatives.
The Jaguars and Iguana Investments opened the Miller Electric Center, a state-of-the-art sports performance center and home to Jaguars football operations in 2023. Over the next several years, the Jaguars and Iguana Investments will complete Phase 1 of the Jacksonville Shipyards, a revitalization of the St. Johns Riverfront which will include a Four Seasons Hotel and Private Residences, an office building inclusive of the Jaguars front office headquarters, and a modernized marina and support building, as well as begin additional projects to transform the area around the stadium into a year-round, mixed-use sports and entertainment district.
In 2024, the Jaguars and the City of Jacksonville announced plans to move forward with a reimagined Stadium of the Future, securing Jaguars football in Jacksonville for generations to come, and a continuation of annual traditions of the Florida-Georgia Football Classic and TaxSlayer Gator Bowl while also opening opportunities for future Super Bowls, Final Four tournaments, college football playoffs, marquee concerts and more. The Stadium of the Future features a protective canopy, wider concourses, new communal spaces, scenic lookout decks, immersive in-bowl technology, new seating types and a public Floridian nature park.
We are committed to creating an environment that fosters the growth and success of a highly engaged workforce in the professional sports and entertainment. Our company culture seeks individuals who embody our core company principles: Passion, Respect, Innovation, Dedication, and Empowerment (PRIDE). Our company fosters a culture of continuous learning and a commitment to excellence, while also recognizing the significance of infusing excitement, originality, and fun into the workplace. By integrating these values and concepts, we establish a robust and dynamic work environment that upholds our vision of being a championship NFL team, an innovative entertainment company, and an exceptional community leader.
Summary
The Integrated Marketing Coordinator will play a key role in driving fan engagement, lead generation, and revenue growth through data-driven, omnichannel marketing strategies that support some of the organization’s most important business initiatives, including 2028 communications, sales center marketing, deposit campaigns, and Stadium of the Future prospecting efforts.
As a member of the Integrated and Performance Marketing team, this individual will help develop, execute, and optimize personalized marketing campaigns across web, mobile app, customer journeys and event marketing channels, creating seamless fan experiences that move audiences from awareness to conversion. Working cross-functionally with Analytics, Ticketing, Partnerships, Events and other business units, the coordinator will support database growth, campaign tracking and attribution, ROI reporting and audience segmentation strategies while contributing to key NFL, Jacksonville Jaguars, and Marketing initiatives. The ideal candidate is a highly organized, analytical, and results-oriented marketer who thrives in a fast-paced environment and is passionate about leveraging data, technology, and storytelling to deliver measurable business impact and strengthen fan relationships.
More About Jaguars Marketing
In the wild, Jaguars lay claim to their domain to all outsiders by leaving lasting, deep scratches and menacing claw marks in surrounding terrain. It’s a warning. This is our house. This is our community. And our domain—EverBank Stadium—is our jungle and should be the place where all opponents know they’re in for a battle.
The role of the Marketing team is to ensure that the story of our team and DUUUVAL is told locally, nationally, and globally. We also work to gain new fans and drive revenue for the organization. The Marketing department includes the following verticals: Brand and Campaign strategy and Integrated and Performance marketing.
This role will primarily support the Integrated Marketing team, which oversees digital operations, segmented fan communications, growth marketing initiatives, lead generation strategies, and event marketing efforts. The position will help execute integrated marketing campaigns that connect fans with the organization through relevant, personalized, and data-driven experiences across multiple channels. The Integrated Marketing team plays a critical role in creating seamless and connected fan journeys that drive engagement, promote key business initiatives, and generate revenue. This position will collaborate across departments to support strategic marketing efforts, optimize customer touchpoints, and contribute to campaigns that enhance fan acquisition, retention, and overall business growth.
Job Responsibilities
- Plan and execute end-to-end integrated marketing campaigns across owned, earned, and paid channels to drive business and fan engagement goals
- Partner closely with the Corporate Partnerships team as a marketing liaison for sponsorship assets and activation planning
- Manage paid advertising campaigns across emerging social platforms, including TikTok, Snapchat, and other media channels
- Manage digital marketing operations, including app strategy, audience segmentation, STM communications, push notifications, and customer journeys
- Support ticket sales and growth marketing efforts through promotional offers, and go-to-market planning
- Lead Marketing campaigns around key NFL tentpole events, including the Draft, Combine, Kickoff, Training Camp, Crucial Catch, My Cause My Cleats, and NGWSD
- Develop and execute sweepstakes, contests, giveaways, and promotional campaigns, including performance tracking
- Coordinate grassroots and event marketing initiatives, including watch parties and Spirit Weeks
- Create fan engagement opportunities through in-venue experiences, FOTY programs, themed promotions, and digital storytelling initiatives
- Analyze campaign performance and audience insights through recap decks to provide strategic recommendations
- Support the execution of the Stadium of the Future marketing strategy through landing page development, and prospect-focused events
- Serve as a Marketing representative with Legal and Analytics to ensure compliance, reporting, and cross-functional execution in the UK market and US market
Job Requirements
Required
- Must be able to work in a fast-paced environment.
- Undergraduate or graduate degree in marketing, advertising, communications or related field
- 1-3 years’ experience marketing or advertising, preferably in sports
- Flexible schedule for business needs and events
- Possess strong organizational skills with attention to details
- Passion for sports and live entertainment
- Ability to solve problems and create workable solutions
- Must display strong interpersonal, collaborative and communication skills
- Must be able to take initiative, be accountable to learning and tasks and work independently on projects
- Be comfortable with developing communication strategies quickly to speak to fans
Preferred
- Prior experience working in a data-driven team with the ability to read and interpret data to adjust marketing approach
- Experience with marketing campaigns, digital platforms, creating and managing forms
- Proven knowledge of go to market plans and measurement of ROI
- Ability to work with external vendors to market and drive attendance for events
- Skills in traditional marketing and advertising such as paid social media
Perks and Offerings
Here is insight into some of the perks and offerings of the Jaguars and Bold Events:
- Health, Dental, Vision, Life, and Pet insurance options
- Mobile phone stipend
- 100% match of the employee’s contribution, up to 5% of income, in company 401(k) program
- 16 weeks of paid parental leave, including adoption; Leave Sharing option available
- Company provided lunch during the work week
- Wellness Programs inclusive of: Employee Assistance Program through NFL Lifeline as well as Colonial Life; preferred access to mental health appointments; access to onsite weight facility; company sponsored rec leagues; significant discounts to local YMCA; wellness challenges; Modern Health
- Team member recognition and mentor programs
- 21 paid company holidays in addition to 17 days of PTO (that’s over 1 month of paid time off!); Summer Fridays; flex scheduling
- Training and development opportunities
- Employee events and celebrations
- Opportunity to receive tickets to various events such as Jaguars home games and concerts, as well as other local, ticketed events
- Various other perks and discounts through local partners
- Onsite notary
- Perks and offerings are subject to change and may be dependent upon role
Applications are being accepted online only. Please do not call to apply for this position. Please provide complete information. An incomplete application may affect your consideration for this position. The Jacksonville Jaguars are committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements.
By submitting this application, you understand that you may be subject to a pre-employment drug test. You certify that the information in your application is true, correct and complete. You authorize the Jaguars and its representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided. You understand your application is subject to, among other things, your eligibility to work in the United States.
Any personal data (including any sensitive personal data) that you provide to the Jaguars as part of the recruitment process and/or otherwise for potential employment may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at the Jaguars or any of its affiliates. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions and analytics in respect of who applies for positions with the Jaguars. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with the Jaguars, including sending you correspondence or general information relating to the employment relationship. Your personal data may be disclosed to Jaguars affiliates and to third-party organizations providing services to the Jaguars. Your personal data will be retained in accordance with the Jaguars document retention policies and applicable laws.