Las Vegas, NV, United States · Sports Betting & Prediction Markets · Posted November 13, 2026
Role snapshot
Manage CRM campaigns, create and segment email marketing, execute A/B testing, track campaign performance, and report on retention metrics.
Department
Marketing & Brand
Seniority
Entry level
Type
Full-Time
Work mode
Hybrid
Experience
1+ years
Education
Bachelor's
Pay
$24 /hr
What this job requires
✓Bachelor's Degree required
✓1-3 years of professional experience in CRM or a similar marketing field
✓1-2 years of experience in Optimove or a similar marketing campaign execution platform
✓Analytical and data-driven mind
✓Well organized, able to prioritize work for self and others
Nice to have
+Knowledge of the iGaming and casino industry
188 Marketing & Brand roles are open across sports today, 47 of them entry level like this one. 100 of the 188 list pay; this one does.
Job description
As the CRM Coordinator you will work closely with the CRM Manager to manage the Caesars iGaming CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.
Be hands-on in creating, segmenting, and launching remarketing strategies
A/B or multivariant testing on various CRM campaigns to establish which is the most effective
Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
Ensuring all CRM campaigns comply with current best practices in the industry
Bachelor’s Degree required
1-3 years of professional experience in CRM or a similar marketing field
1-2 years of experience in Optimove or a similar marketing campaign execution platform
Analytical and data-driven mind
Knowledge of the iGaming and casino industry is a plus, but not essential
Well organized, able to prioritize work for self and others
Efficient and confident communicator, strong collaboration and influencing skills
Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
Eagerness to define how this is done for a new business in the US
Excited about the opportunity to launch and grow a significant business in a new sector
Essential Functions/Exposures:
Must be able to sit for extended periods of time
Must be able to type for extended periods of time
Must be able to talk on the phone for extended periods of time
Must be able to write for extended periods of time
Regular attendance in the office
The hourly pay for this position is $24.00 USD. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off.