Sr. Associate, Marketing - Fanatics Events

The Role

Fanatics Events is seeking a Senior Marketing Associate to execute and optimize marketing campaigns across email, CRM, web, mobile app, and affiliate channels. You’ll write consumer-facing copy, own day-to-day campaign and content execution, and work with internal teams and agency partners to drive ticket sales, audience engagement, and event awareness.

The ideal candidate is detail-oriented, organized, and a strong writer who can independently manage multiple priorities in a fast-paced sports and entertainment environment. You’ll join a collaborative, high-energy team that works hard, moves fast, and has fun doing it.

What You'll Do
Email & CRM

• Write email copy that supports ticket sales, fan education, and event promotion
• Own email campaigns from build through deployment, including segmentation, testing, and scheduling
• Analyze performance and recommend optimizations to improve engagement and conversion
• Own the campaign calendar to ensure on-time, accurate delivery

Affiliate Marketing

• Run day-to-day affiliate program operations, including partner onboarding, communications, and relationship management
• Create and manage promo codes and tracking links
• Monitor performance, report on results, and recommend ways to drive incremental ticket sales

Mobile App

• Manage push notification campaigns, from messaging and targeting to scheduling and reporting
• Update app content and coordinate with development partners on enhancements
• Keep app messaging and promotions accurate and aligned with marketing priorities

Website

• Write and edit web copy for landing pages, event information, and promotions
• Manage site content updates and build landing pages in the CMS
• Coordinate website projects with agency partners, tracking timelines, deliverables, and QA
• Identify opportunities to improve user experience and conversion

Customer Communications

• Respond to customer inquiries via designated email and social channels
• Work with internal teams to resolve issues
• Use recurring customer questions and feedback to inform marketing content

Partnership Fulfillment

• Execute sponsor and partner marketing commitments across email, web, and app
• Coordinate partner assets, approvals, and deadlines
• Track deliverables to ensure commitments are met accurately and on time

Collaboration

• Build strong working relationships across marketing, ticketing, partnerships, creative, operations, and other Fanatics OpCos
• Manage multiple concurrent projects, keeping priorities, timelines, and deliverables aligned

What We're Looking For

• 3–5 years of experience in experiential, brand, or sports marketing
• Hands-on experience with email/CRM platforms and a CMS
• Strong writing, attention to detail, and organizational skills
• Ability to independently manage multiple projects in a fast-paced, collaborative environment
• Passion for sports and live events
• Proactive, eager to learn, and team-first