The Senior Coordinator, Email Marketing is responsible for coordinating St. Louis Blues, Enterprise Center and Stifel Theatre email campaigns to effectively maximize ticket sales revenue, data acquisition, fan engagement and lead generation. This role is also responsible for analyzing and reporting on email marketing initiatives to maximize campaign performance.
This position reports to the Senior Manager, Lifecycle Marketing, with cross-functional responsibilities in marketing and business intelligence.
Essential Duties/Responsibilities:
•Oversee the end-to-end development of email and SMS campaigns to support ticket sales, sponsorship, fan engagement, merchandise sales and more.
•Maintain email calendars for the following entities: St. Louis Blues, Enterprise Center, Stifel Theatre and STL Authentics
•Track KPIs for critical email performance metrics such as deliverability, open and click rates, bounce rates, database growth, and revenue attribution
•Lead the analysis of email and SMS campaigns to drive strategy, including A/B testing, pointing out trends and recommending future campaigns
•Identify fan segments to build targeted lists for email and SMS campaigns
•Responsible for accuracy, timeliness, and consistency of all emails and related campaigns
•Other duties as assigned
Qualifications:
•Bachelor’s Degree in a related field, or equivalent combination of education, training and experience
•3-5 years of experience in email marketing or related field
•Ability to communicate effectively, both orally and in writing. Strong copywriting skills a must
•Strong attention to detail required
•Experience with email service platform (Eloqua preferred)
•Proficiency in Excel preferred
•Working knowledge of HTML/CSS
•Understanding of sports, events and ticketing a plus
•Must possess strong organizational skills, be self-motivated and creative
•Flexible schedule with the ability to work nights and weekends as required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.