Fan Engagement Coordinator

The Montgomery Biscuits are seeking a Coordinator of Fan Engagement to lead the planning, coordination, and execution of game day promotions, season-long promotional campaigns, and fan engagement initiatives at DABOS Park. This role is responsible for bringing the Biscuits’ brand, theme nights, giveaways, entertainment elements, and in-game experience to life for fans.

The Coordinator of Fan Engagement will work closely with the Biscuits leadership team and On Deck Partners staff to execute marketing plans, promotional calendars, and fan engagement strategies that support ticket sales, sponsorship value, community connection, and a memorable ballpark experience.

This is a hands-on, game day-focused role that requires strong organization, creativity, leadership, attention to detail, and the ability to manage many moving parts in a fast-paced live entertainment environment.

· Lead the execution of all game day promotions, theme nights, contests, giveaways, activations, and fan engagement moments.

· Manage the run-of-show for in-game promotions, entertainment elements, mascot appearances, PA reads, video board features, sponsor activations, and fan interaction moments.

· Ensure each game delivers a fun, energetic, organized, and brand-consistent experience for fans.

· Coordinate with internal departments to ensure promotional elements support ticket sales, sponsorship commitments, group outings, community initiatives, and overall fan engagement goals.

· Serve as a key game day leader for promotional execution before gates open, during the game, and through postgame activities.

· Recruit, train, schedule, and manage the game day promotions team, including interns, promo team members, mascot handlers, mascots and performers, and other support staff.

· Create clear game day assignments, call times, scripts, responsibilities, and expectations for all promotional staff.

· Lead pregame meetings and postgame recaps to ensure continuous improvement.

· Build a positive, high-energy, accountable game day culture among the promotions staff.

· Coordinate the planning, ordering, delivery, inventory, storage, and distribution of promotional giveaway items.

· Work with leadership, sales, sponsorship, and On Deck central staff to align giveaway items and theme nights with the overall promotional calendar.

· Manage vendor communication, production timelines, proof approvals, shipping deadlines, and quality control for giveaway items.

· Ensure all promotional items are ready for execution and distributed according to the approved plan.

· Support the creation, coordination, and execution of video board content, in-game features, sponsored elements, graphics, prompts, entertainment segments, and promotional messaging.

· Work with creative, production, marketing, and On Deck central staff to ensure content is accurate, timely, entertaining, and aligned with brand standards.

· Help develop new in-game content concepts that improve atmosphere, drive fan participation, and support sponsor and marketing objectives.

· Maintain organized files, scripts, schedules, and content checklists for each homestand and game.

· Execute promotional and marketing plans developed in partnership with Biscuits leadership and On Deck central staff.

· Ensure theme nights, giveaways, campaigns, community hooks, and fan engagement strategies are carried through consistently across the ballpark experience.

· Collaborate with ticket sales, sponsorship, merchandise, food and beverage, community relations, and operations teams to support cross-departmental execution.

· Track deadlines, deliverables, promotional assets, and day-of-game requirements tied to each campaign.

· Execute promotional and fan engagement strategies set by On Deck central staff, adapting them to the Montgomery Biscuits market and fan base.

· Identify opportunities to create memorable fan moments, increase repeat attendance, strengthen the Biscuits brand, and deepen fan connection.

· Help support initiatives that capture fan information, grow identifiable fan engagement, and improve the team’s ability to understand and communicate with fans.

· Provide feedback and post-event recaps on what worked, what did not, and what should be improved for future games and seasons.

· 3–5 years of experience in sports, live entertainment, promotions, marketing, event production, or a related field preferred.

· Prior experience in Minor League Baseball, collegiate athletics, professional sports, or live event operations strongly preferred.

· Experience managing game day staff, interns, street teams, promo teams, or event staff.

· Strong understanding of game presentation, promotional execution, theme nights, sponsor activations, and fan engagement.

· Excellent organizational and project management skills.

· Strong communication skills and the ability to work across multiple departments.

· Creative mindset with the ability to generate and execute engaging fan-facing ideas.

· Comfortable working nights, weekends, holidays, and all home games during the baseball season.

· Ability to manage pressure, solve problems quickly, and maintain a positive attitude in a live event environment.

· Familiarity with video board production, scripting, Adobe Creative Suite, Canva, Daktronics, Click Effects, or similar production tools is a plus.

· High-energy leader who enjoys creating fun experiences for fans.

· Detail-oriented executor who can manage timelines, checklists, staff, and live event logistics.

· Collaborative teammate who can take direction from leadership and central staff while owning local execution

· Creative thinker who understands how promotions support ticket sales, sponsorship, brand building, and fan loyalty.

· Strong presence on game days with the ability to lead people, communicate clearly, and adapt quickly.

· Passion for baseball, community entertainment, and the Montgomery Biscuits brand.

This position reports to Biscuits leadership and will collaborate closely with On Deck central staff responsible for marketing, fan engagement, storytelling, and promotional strategy. The Coordinator of Promotions will also work regularly with ticket sales, sponsorship, creative, community relations, merchandise, food and beverage, stadium operations, and game day staff.

This is a full-time role with significant game day and event responsibilities. The Coordinator of Promotions must be available for all Montgomery Biscuits home games, key community events, promotional planning meetings, homestand preparation, and other team events as needed.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.