Director, Creators

Overview

Major League Soccer is seeking a Director, Creators to lead the league's creator ecosystem and influencer marketing initiatives. This role will define and execute a comprehensive creator strategy that drives fan engagement, expands MLS's cultural footprint, and accelerates audience growth across digital and social platforms.

This role is responsible for establishing a scalable creator program that integrates talent into content, social, tentpoles and platforms while also driving measurable business outcomes including engagement, conversion, and revenue contribution. The ideal candidate combines deep expertise in the creator economy with a passion for sports, entertainment, and digital culture. They understand how to identify emerging trends, build authentic partnerships, and create scalable programs that deliver measurable business impact.

Responsibilities

• Develop and lead MLS's long-term creator strategy aligned with brand, marketing, and business objectives.
• Build and manage relationships with creators, influencers, agencies, and talent managers.
• Design and execute creator campaigns supporting league initiatives, marquee events, tentpole moments, and season-long storytelling.
• Identify emerging creators and cultural trends to keep MLS at the forefront of digital innovation.
• Partner cross-functional departments on Creator programming and output.
• Create scalable frameworks for creator onboarding, contracts, content approvals, and performance reporting.
• Establish KPIs and measurement frameworks to evaluate creator performance, audience engagement, brand lift, and ROI.
• Manage, maintain and execute against creator budgets while ensuring efficient resource allocation.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Media, or related field.
• 8+ years of experience in creator marketing, influencer strategy, digital marketing, social media, or entertainment marketing.
• 3+ years managing high-performing teams.

Required Skills

• Proven experience developing creator programs for major brands, sports organizations, entertainment companies, or agencies.
• Strong understanding of creator ecosystems across YouTube, TikTok, Instagram, Twitch, Snapchat, and emerging platforms.
• Experience negotiating creator partnerships and managing influencer campaigns at scale.
• Excellent communication, relationship management, and presentation skills.
• Strong analytical mindset with experience using social analytics and measurement platforms.
• Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders.
• Strong communication and collaboration skills.

• High-level of commitment to quality work products and organizational ethics, integrity and
• Ability to work effectively in a fast-paced, team environment.
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
• Demonstrated decision making and problem-solving skills.
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
• Proficiency in Word, Excel, PowerPoint and Outlook.

Desired Skills

• Experience working in professional sports, live events, or entertainment.
• Existing network of creator, agency, and talent management relationships.
• Familiarity with international soccer culture and global fan communities.
• Experience leading creator strategies around live events and tentpole moments.
• Knowledge of the Spanish Language (business proficiency)
• Knowledge of Soccer or sports

Total Rewards

Major League Soccer offers a competitive starting base salary of $120,000 - $155,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

Major League Soccer believes in the value of in-person collaboration to support teamwork, creativity, and connection. Employees in this role are expected to work a four (4) day in-office schedule, with the flexibility to work remotely one (1) day each week, based on business and department needs.

Major League Soccer is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. 

Major League Soccer is committed to providing reasonable accommodations to individuals with disabilities throughout the application and hiring process, as well as during employment. Applicants who require an accommodation may contact Human Resources to request assistance.

Join our team and help support the growth and success of Major League Soccer.