Job Purpose: The Data & Business Intelligence Director is responsible for running point on the Wings' data and analytics and building the organization's dedicated BI function. This is a hands-on builder and maintainer role: you will create the dashboards, models and reporting that give Ticketing, Partnerships, Marketing and Retail a single, trusted view of performance. The role has a direct impact on how the organization tracks revenue to goal, paces ticket and sponsorship sales, and makes data-driven decisions.
You will also be the organization's day-to-day expert on its data and technology stack: understanding what each tool and vendor can do, whether we are using it to its full capability, and where we should right-size, bringing recommendations to the Chief Strategy Officer to enable informed decisions on strategy and vendor scope. This position manages multiple concurrent projects under the supervision of the Chief Strategy Officer.
Primary Duties / Responsibilities:
- Opportunity to build a Business Intelligence function from the ground up over time, as budget and resources allow.
- Single source of truth & pacing: Build and maintain org-wide, real-time dashboards for revenue-to-goal, pacing, attendance and campaign performance across Ticketing, Partnerships, Marketing and Retail, including an automated daily report, with sales goals stored as data with effective dates. *
- Revenue & profitability analytics: Build profitability views for tickets and contracted revenue (net of commissions, marketing and hard costs); automate commission calculations and recurring Finance reporting; bring the rep sales and commissions dashboard back online once ticketing data access allows, with commission rules held as data. *
- Executive and league reporting: Produce executive-level and WNBA league reporting in collaboration with Finance, and respond to ad hoc analysis requests. *
- Cross-functional data & insights: Drive a biweekly BI Strategy meeting with the Chief Strategy Officer, connecting Ticketing, Partnerships, Marketing and Merchandise, and keeping dashboards and analysis tied to real decisions. *
- Intake and prioritization: Own the intake, prioritization and roadmap for analytics requests across departments, balancing strategic goals, urgency and capacity. Give stakeholders clear visibility into what is in progress, why it matters and when to expect it. *
- Pricing and forecasting support: Provide the analytics behind single-game and in-season pricing and forecasting. Ticketing retains pricing decisions and sales strategy. *
- Technology and vendor evaluation: Evaluate each tool and vendor that touches customer data: understand its capabilities, assess whether we are using it to its full potential, and document usage, cost and contract terms alongside the relationship owners. *
- Vendor scope & value: Partner with vendor teams and internal relationship owners to set priorities and scope of work. Recommend scope changes, renewals and right-sizing to the Chief Strategy Officer, who makes final decisions in conjunction with relevant business owner. *
- Data governance (with IT): Partner with IT on data quality, security and privacy standards, and to define the source of truth across the data warehouse, audience platform and CRM; close integration gaps (retail, app purchase data), and support the effort to secure direct ticketing data access; prioritize pending integrations against the 2027 plan. *
- Analytical methodology: Build what is missing today, such as channel-level attribution, sponsor activation value, historical campaign learnings, value-based segmentation, and tying fan survey data to purchase drivers. *
- Prospecting & lead-scoring support: Build lead-scoring models, pipeline-stage definitions, group projections weighted by stage and conversion probability, and prospect research support for revenue functions. Partner with the CRM & App Manager, who owns day-to-day CRM administration, data hygiene and workflows. *
- Reporting categories and documentation: Standardize reporting categories (tickets, comps, holds, revenue) across departments and document the rules, agree on the source of truth across systems, and train stakeholders so reporting can run without a single point of failure. *
- Emerging tools and AI: Monitor emerging analytics tools, including AI-enabled ones, and identify practical ways to automate reporting and offer self-service analytics, validating outputs and protecting data privacy. *
- Function growth: Partner with the Chief Strategy Officer on how the BI function grows over time, including budget priorities and staffing. *
- Attend all home games and provide occasional evening or weekend support during the season, for game-day reporting and pacing. *
- Perform other duties and responsibilities as assigned. *
In the first 90 days of this role, you will:
- Conduct a diagnostic of our data and technology vendors, covering capabilities, current usage, cost and contract terms, and deliver a right-sizing recommendation to the Chief Strategy Officer.
- Launch an initial integrated dashboard for Ticketing and Marketing (sales, pacing, attendance, campaign performance) and an automated daily report built on the same data.
- Take ownership of the pacing benchmark built during the interim period, and keep it live and in regular use.
- Take ownership of standardized reporting categories (tickets, comps, holds, revenue) across departments, and keep the rules current.
- Work with IT to decide which system is the official source for each type of data and to prioritize the data integration sequencing.
Game Day Duties/Responsibilities:
- Assists Chief Strategy Officer team at home games. *
- Prolonged standing, walking and extended work hours.
- Set up and tear down of activation tabling in concourse.
- Must be available to attend all home games for the Dallas Wings, as well as attend most community events. Games & events may take place on nights, weekends, and/or holidays.
Reporting Relationships:
This position reports to: Chief Strategy Officer
Do Other Positions Report to This Position? __X__No _ Yes
If so, what titles report to this position and how many of each?
Job Requirements:
- Formal Education: Master’s degree in Data Science, Computer Science, Statistics, Business Analytics, Economics, or a related quantitative field (or MBA with a quantitative or analytics focus)
- Relevant Work Experience:
- 5+ years in analytics, business intelligence or data roles
- Strong SQL; hands-on experience with a cloud data warehouse (Snowflake) and Power BI; Python or R and dbt are a plus
- Experience with Salesforce
- Familiarity with Archtics/Ticketmaster
- Sports industry experience preferred
Ideal Candidate Attributes/Competencies:
- Strong analytical skills, with the ability to collect, organize, analyze and share large amounts of information with attention to detail and accuracy.
- Proven ability to build dashboards and automated reporting end to end, from query to finished product.
- Ability to apply modeling experience (for example lead scoring, attribution or forecasting) to practical business problems.
- Understanding of the sources of data that feed our systems, and the judgment to recommend how best to collect, organize and use that data to maximize revenue and fan engagement.
- Ability to evaluate technology and vendors on their capabilities and value, and to present clear recommendations to senior leaders.
- Excellent communication skills, including explaining findings to non-technical colleagues across Ticketing, Partnerships, Marketing and Retail, and meeting them at their level of technology literacy.
- Ability to manage multiple concurrent projects and priorities.
Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer
- Prolonged periods of standing and walking
- Must be able to lift up to 15 pounds at a time.
- Hearing, seeing, reading, writing, concentration, comprehension, and talking with clear speech.
- Planning, organizing, interpreting data, making decisions, problem-solving, and composure under deadlines/stress.
*Indicates essential functions of position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.