Overview
The Columbus Crew is looking to add a Digital Media Coordinator to join its growing Marketing & Brand Strategy Department. We are seeking a strategic and collaborative digital teammate to help grow our fanbase, drive revenue, and push the Columbus Crew brand forward. This role will be responsible for day-to-day management and oversight of website and app, and support on email and other digital fan engagement platforms. This position will also assist with social coverage, content creation and execution across social media platforms for the Crew, Crew 2, ScottsMiracle-Gro Field and Historic Crew Stadium. If you have a growth mindset and a curiosity for pushing the boundaries in the world of digital and social media marketing, this is the place for you!
Position Duties:
- Oversee the day-to-day management of the Columbus Crew's official app and team website CMS system in close partnership with MLS
- Develop digital reporting/ tracking structure and interpret regular reports into actionable insights
- Identify opportunities to use digital technologies to enhance the overall marketing mix
- Collaborate with team members on a data-capture strategy and execution
- Work cross-functionally with corporate partnerships to execute on digital asset fulfillment
- Build digital strategy to optimize ticket sales and other revenue streams
- Collaborate with team members on content strategy and execution
- Oversee ScottsMiracle-Gro Field and Historic Crew Stadium websites and social channels, including building and executing social media content strategy that supports concerts, festivals, events, tournaments and matches
- Collaborate with the rest of the marketing and brand strategy team to execute engaging content including graphic designers, photographers, videographers and social/digital team members
- Cover events in real-time via social media platforms including player initiatives, sponsorship events, community events
- Create web pages, forms and other digital assets to support marketing campaigns
- Ideate, build and monitor/execute digital sweepstakes, promotional activations and more across digital fan engagement platforms
- Ensure brand consistency across owned digital channels
- Champions a segmented digital fan experience and advises on messaging architecture
- Other duties as assigned
Specific Job Knowledge, Skill and Ability:
- Bachelor's degree in Sports Management, Business Administration, Marketing or related fields
- At least 2 years of experience in sports, media, technology or related field(s)
- HTML/CSS with additional understanding of HTML coding for emails
- Proficient in GA4 reporting and data application
- Website/App/Email UX design principles
- CMS Platforms (Wordpress & Forge)
- Adobe Creative Suite
- Project Management Software (Asana)
- Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)
- Demonstrates track record of driving revenue and an elevated fan experience through digital and social channels
- Digital savvy with knowledge and comfort of the evolving landscape
- Strong work ethic, positive attitude with keen eye for attention to detail
- Excellent verbal and written communication skills
- Able to work home and away matches and other select events
- Able to work additional evenings, weekends and events
Additional attributes:
- Possesses a team-first mindset and emphasizes relationships and collaboration.
- Has an eagerness to learn and ask questions.
- Ability to work in a fast-paced environment.
- Displays sound judgment in decision making, including an understanding of when to elevate conversations to supervisors and additional soccer and business personnel.
- Overall knowledge of a vast array of digital and social media platforms.
- Ability to work in a professional environment.
- Exceptional writing ability.
- Ability to maintain confidential information.
- Ability to multitask and meet tight deadlines.
- Strong project and time management skills – people, projects, delegating responsibility and more.
- Individual must be detail-oriented and a self-starter.
Columbus Crew Overview:
Columbus Crew is the first club in Major League Soccer. The Crew is operated by the Edwards Family and Haslam Sports Group. The Club has won three MLS Cup championships in 2008, 2020 and 2023, one Lamar Hunt U.S. Open Cup in 2002, as well as MLS Supporters' Shield titles in 2004, 2008 and 2009, Campeones Cup in 2021 and Leagues Cup 2024. The 2026 campaign is the Crew's 31st season in MLS as well as the Club's fifth full season at ScottsMiracle-Gro Field.