Ad Operations Specialist (Las Vegas)

Acquisition Operations & Campaign Execution 

• Support campaign launch readiness across acquisition channels 
• Coordinate with internal teams, agencies, and vendor partners to ensure timely campaign execution 
• Execute and support CM360 trafficking, campaign setup, tagging, and QA as business needs require 
• Support creative asset management, tracking implementation, and launch workflows 
• Help maintain operational documentation, process improvements, and governance standards 
• Support troubleshooting and issue resolution across acquisition programs 

Tracking & Measurement Support 

• Support CM360, Appsflyer, and acquisition tracking initiatives 
• Partner with MarTech teams to support acquisition technology and measurement initiatives 

• Monitor signal health, conversion tracking and attribution accuracy 
• Assist with troubleshooting measurement discrepancies and implementation issues 
• Maintain tracking inventories, documentation, and governance processes 
• Support acquisition reporting and measurement validation efforts 

Audience Activation & Optimization 

• Support first-party audience activation across acquisition channels 
• Assist with audience onboarding, segmentation, and performance analysis 
• Partner with internal teams and vendors to improve audience utilization and effectiveness 
• Support testing initiatives and acquisition optimization efforts 

Reporting, Insights & Analysis 

• Develop and maintain recurring acquisition reporting 
• Analyze funnel performance and identify trends, anomalies, and optimization opportunities 
• Investigate performance changes and provide actionable recommendations 
• Support acquisition measurement, attribution, and audience analysis 
• Present findings and recommendations to stakeholders 

Cross-Functional Collaboration 

• Partner with Marketing, Product, Analytics, Creative, Technology, and agency teams 
• Support project management and coordination across multiple initiatives 
• Help drive operational alignment and communication across stakeholders 

• 5 years of experience in digital marketing, media operations, marketing analytics, ad operations, growth operations, or a related field 
• Experience with CM360 trafficking, campaign implementation, tagging, or ad operations preferred 
• Familiarity with Appsflyer, Google Analytics, attribution platforms, or similar measurement tools preferred 
• Strong analytical and problem-solving skills 
• Ability to connect data to actionable insights and recommendations 
• Excellent organizational and project management skills 
• Strong written and verbal communication skills 
• Ability to manage multiple priorities in a fast-paced environment 

Additional Requirements:

• Ability to collaborate effectively across distributed teams and time zones 
• Flexibility to support both East Coast and West Coast stakeholders and adjust schedules when business needs require 
• Comfortable working in a highly cross-functional and evolving environment