Youth Fan Development Analyst

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Group Summary

The Team Marketing & Business Operations (TMBO) Department is a unique in-house consulting group within the NBA league office that drives best practices and innovation across all NBA, WNBA, NBA G League, and NBA2K teams. TMBO is a fast-paced, collaborative department focused on all aspects of team business operations, and seeks dynamic, intellectually curious, and organized team members who believe and live TMBO’s core values: Add Value, Build Trusted Relationships, and Root for Each Other.

Essential Functions and Job Summary

The Youth Fan Development Analyst will support the Youth Fan Development consulting efforts of TMBO’s Marketing & Digital Strategy function, helping NBA, WNBA, and NBA G League teams use youth participation and engagement to grow their businesses and develop the next generation of fans. Working as a key member of a lean team, the Analyst will support team consulting engagements and league-wide Youth Fan Development efforts through research, benchmarking, data analysis, best-practice development, preparation of team-facing recommendations, project coordination, and educational programming. The Analyst will advise teams on engagements across youth touchpoints spanning grassroots basketball participation; content, social media, gaming, and digital experiences; live and in-arena experiences; school and community programs; and other channels, helping identify opportunities to connect these efforts to fan acquisition, first-party data acquisition, CRM growth, ticket sales, partnership value, and long-term customer development. The role will also consult teams on creating a broader content and digital ecosystem across league and team-owned platforms. While Youth Fan Development will represent the primary focus of the role, the Analyst will also consult teams on broader Marketing & Digital Strategy initiatives and contribute to TMBO advisory efforts as department priorities evolve. In addition, the Analyst will support cross-functional projects across Marketing & Digital, Ticketing & Game Experience, Partnerships, Basketball Operations, Social Responsibility, Data Strategy & Analytics, Digital Consumer Products (DTC), WNBA, NBA G League, and other league departments. The role requires strong strategic consulting, organizational, communication, project management, analytical, and relationship-building skills.

Major Responsibilities

• Support Youth Fan Development consulting engagements with NBA, WNBA, and NBA G League teams by conducting analyses, preparing meeting materials and recommendations, coordinating project workstreams, and tracking key follow-up actions
• Research and synthesize industry trends, best practices, benchmarks, and innovative approaches, which can help teams leverage youth participation and engagement to develop the next generation of fans and drive long-term business growth
• Develop team-facing resources, including playbooks, toolkits, benchmarking reports, case studies, training materials, and executive-ready presentations, that translate research and team insights into actionable recommendations
• Analyze team approaches to acquiring, engaging, and retaining youth and family audiences, and identify opportunities to strengthen integrated strategies across participation, marketing, content, digital, CRM, ticketing, partnerships, and fan development
• Consult teams on connecting youth strategies to measurable business outcomes, including first-party data acquisition, CRM growth, group ticket sales, partnership value, attendance, and ultimately the long-term development of the next generation of NBA, WNBA, and NBA G League fans
• Support data collection, performance tracking, and reporting to benchmark team performance, evaluate results, and surface opportunities for teams
• Coordinate cross-functional work across Marketing & Digital, Ticketing & Game Experience, Partnerships, Basketball Operations, Social Responsibility, Data Strategy & Analytics, Digital Consumer Products (DTC), WNBA, NBA G League, and other league departments to bring relevant expertise into team-facing work
• Work on collaborative projects with the NBA’s DTC team to identify opportunities for teams to leverage emerging technologies and league and team-owned digital platforms – such as the NBA App and team digital properties – to better engage youth audiences and strengthen fan acquisition
• Partner with league and team content, marketing, and social teams to identify, develop, and amplify compelling youth-focused content that strengthens Jr. NBA, Jr. WNBA, and team Youth Fan Development initiatives while creating scalable content opportunities across league and team platforms
• Coordinate team communications, workshops, meetings, and occasional market visits, while maintaining project trackers, research libraries, benchmarks, and team-facing materials
• Support additional TMBO Marketing & Digital consulting projects as department priorities require

Required Education/Professional Experience

• Bachelor's degree required
• 1–3 years of experience in strategy or management consulting; business strategy, analytics, or research; sports business; marketing, content, or digital media; youth sports or youth engagement; ticketing, partnerships, or fan development; or a related field

Required Skills/Knowledge Attributes

• Highly organized with exceptional attention to detail and the ability to manage multiple projects, priorities, deadlines, workstreams, and stakeholders simultaneously
• Excellent written, verbal, and interpersonal communication skills
• Strong research and analytical skills, with the ability to synthesize information, benchmark team practices, identify trends and themes, and translate findings into clear, actionable materials and recommendations
• Excellent presentation skills, with demonstrated ability to create clear, concise, and visually compelling materials for senior audiences
• Comfort working with data, reports, dashboards, trackers, and basic business analytics tools
• Curiosity and motivation to learn sports business and team business operations, marketing strategy, content, digital platforms, CRM, ticketing, partnerships, and youth participation and engagement trends
• Self-starter mentality with the ability to operate independently within a fast-paced, collaborative, and matrixed environment
• Ability to follow established consulting processes while continuously improving execution based on feedback
• Positive attitude, strong work ethic, and willingness to support colleagues in achieving shared business objectives
• Strong professional presence with the ability to work effectively and build trusted relationships with internal and external stakeholders
• Proficiency in Microsoft PowerPoint, Excel, and Word
• Demonstrated interest in youth sports, basketball, and youth fan development
• Ability and willingness to travel as needed

Salary Range:

$100,000-$115,000

Job Posting Title:

Manager

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.