Description
The Street Team serves as the face of Columbus NWSL 2028 in the community-bringing the brand to life, creating memorable first impressions, and helping grow the fanbase from the ground up.
This part-time, hourly role is responsible for engaging directly with fans at events, festivals, and grassroots activations while driving data acquisition efforts to build the club's fan database. Street Team Members play a critical role in generating excitement, capturing leads, and turning everyday interactions into lasting fan relationships.
Essential Duties & Responsibilities
- Represent the club at community events, festivals, watch parties, and grassroots activations
- Create positive, high-energy interactions that introduce new fans to the team and build excitement
- Serve as a knowledgeable and enthusiastic brand ambassador at all times.
- Execute field marketing events including street team activations, community appearances, youth soccer outreach, watch parties, and local festivals
- Actively collect fan information (email, phone number, etc.) through contests, giveaways, and digital sign-ups
- Educate fans on the benefits of joining the club's database (tickets, events, exclusive content)
- Ensure all data is captured accurately and in compliance with team guideline.
- Assist with setup, execution, and breakdown of off-site marketing events and activations
- Distribute promotional materials, giveaways, and branded items
- Support interactive elements such as games, photo opportunities, and fan experiences
- Help expand the club's presence throughout the market by engaging with diverse audiences
- Identify opportunities to organically connect with fans and create memorable moments
- Provide feedback from the field on fan reactions, trends, and opportunities
- Other duties as assigned
Required skills, experience & abilities
- Outgoing, energetic, and comfortable initiating conversations with new people
- Passion for sports, soccer, and/or live events is strongly preferred
- Strong communication and interpersonal skills
- Ability to work flexible hours, including nights, weekends, and holidays
- Reliable transportation to travel to events throughout the market
- Prior promotional, events, or customer-facing experience is a plus
- Positive attitude and strong work ethic
- Natural ability to engage and connect with people
- Team player who thrives in fast-paced, dynamic environments
- Detail-oriented when capturing fan data
- Pride in representing the brand
- Opportunities to assist with Columbus Crew grassroots activations & matchday