The Carolina Hurricanes are seeking a Senior Director of Retail & Merchandising to lead and grow the organization’s retail and merchandise business.
This role will oversee all areas of retail and merchandising, including team stores, e-commerce, product strategy, inventory, and off-site retail events. The Senior Director will be responsible for growing revenue, delivering a strong fan experience, and finding new ways to expand the Hurricanes brand through merchandise.
The ideal candidate is a strong leader who can run a successful retail operation while bringing new ideas to the business through collaborations, limited-edition products, pop-ups, and other creative concepts.
Responsibilities
- Lead the overall strategy and day-to-day performance of the Hurricanes’ retail and merchandising business.
- Oversee team stores, e-commerce, and off-site retail events.
- Develop strategies to grow revenue, improve profitability, strengthen the Hurricanes brand, and enhance the fan experience.
- Lead merchandise assortment, product development, purchasing, inventory, open-to-buy planning, and e-commerce strategy.
- Develop sales forecasts and promotional plans across team stores, e-commerce, and other retail events.
- Monitor sales, inventory, margins, and consumer trends to identify opportunities and make informed business decisions.
- Identify and develop collaborations with brands, designers, artists, and other partners.
- Create new opportunities through limited-edition products, exclusive releases, pop-ups, and other unique retail experiences.
- Own the financial performance of the business, including revenue, margin, inventory, labor, and expenses.
- Manage key vendor, licensing, and merchandise relationships.
- Lead and develop the retail and merchandising team.
- Work closely with Marketing, Creative, Content, Corporate Partnerships, and other departments on major organizational initiatives.
- Stay ahead of trends across sports, fashion, entertainment, and culture that can help grow and differentiate the Hurricanes brand.
Qualifications
- 8+ years of experience in retail, merchandising, consumer products, brand management, or a related field, with demonstrated leadership experience strongly preferred.
- Experience leading retail operations and developing strategies that drive revenue and growth.
- Strong understanding of merchandising, purchasing, inventory management, retail economics, and consumer trends.
- Experience managing multiple retail locations or high-volume retail operations preferred.
- Experience developing brand collaborations, limited-edition products, or other consumer-facing initiatives preferred.
- Strong financial, analytical, leadership, and communication skills.
- Ability to lead and develop full-time and part-time staff.
- Experience in sports, entertainment, fashion, consumer products, or another consumer-focused industry preferred but not required.
- Ability to work non-traditional hours, including some nights, weekends, and holidays.
- Must pass a criminal background check
Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This description in no way states or implies that these are the only duties to be performed by the employee occupying this position
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.