Sports Marketing Coordinator

Job Requirements

Job Description

The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, PGA Tour, The Masters, PGA Championship, TGL , Australian Open, Wimbledon, US Open, NFL, NBA, College Football, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.

Position Summary

The Sports Marketing Coordinator supports the marketing and promotional planning and execution for several sports properties within the team portfolio. This position provides support in the development and execution of these properties’ marketing strategies and multi-platform promotional plans across ESPN and The Walt Disney Company in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization. This role is based in New York, New York. The position reports to the Associate Director Sports Marketing.

Responsibilities

• Supports creative development and execution of marketing materials.
• Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
• Develops the relationship and production timelines with the internal creative teams
• Ensures accuracy and excellence of all work done internally and by creative agencies
• Providing input on creative development and execution of marketing materials
• Partners closely with Media on the scheduling and delivery of on and off channel assets
• Liaisons day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines.
• Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
• Aides in the management of the budget.
• Works with the research and media teams to translate data into strategic inputs

Qualifications

• Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
• Impressive verbal and written skills
• Positive energy with a ‘can do’ attitude
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong work ethic, detail-oriented and collaborates to get the job done.
• Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+.
• Sports knowledge including both a fan and business perspective

Preferred Qualifications

• Knowledge and an interest in the evolving media landscape and media consumption habits
• Hunger for learning & making a difference; open minded
• A healthy appreciation for the role of sports with cultural trends
• Solution-oriented
• Highly collaborative and a relationship builder
• Strong writer

Required Education

• High school diploma or equivalent

Preferred Education

• Bachelor’s degree or equivalent in Marketing, Business, or a related field

#ESPNMedia

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in NYC is $56,000 to $77,000 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

 

This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.

To learn more about Disney's guidelines on the use of AI for candidates, click here.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

DISABILITY ACCOMMODATION FOR EMPLOYMENT APPLICATIONS

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

Having technical issues? View the FAQs for help.

Related jobs at ESPN

• Supervising Real Time Graphics Developer · Charlotte, North Carolina / Bristol, Connecticut
• Lead Real Time Graphics Developer · Charlotte, North Carolina / Bristol, Connecticut
• Technical Director I, Studio Ops · Bristol, Connecticut
• Associate Editor - SEO - Part Time · Connecticut
• Associate Editor Apps - Part Time · Bristol, Connecticut

View all ESPN jobs →

All organizations · All sports jobs