D.C. United is seeking a creative, driven, and social-media-savvy undergraduate or graduate student to join our Marketing Department as a Social Media Intern for Spring 2027.
This is an opportunity to gain hands-on experience working within the social media operation of a professional Major League Soccer club. From matchday coverage and behind-the-scenes storytelling to short-form video production and real-time content creation, the selected candidate will play an active role in bringing the D.C. United brand to life across digital platforms.
Working alongside the club's social media and marketing teams, the intern will contribute to content ideation, production, copywriting, and publishing while collaborating with departments across the organization. This role offers exposure to the fast-paced environment of professional sports, the opportunity to build a diverse creative portfolio, and practical experience producing content for an engaged fanbase.
We are looking for someone who is passionate about social media, naturally creative, plugged into digital culture, and eager to tell compelling stories through sports.
APPLICATION REQUIREMENTS
Applicants must submit a resume and a link to an online portfolio or digital collection showcasing their creative work. Portfolio submissions are strongly encouraged and should include relevant examples of social media content, photography, videography, graphic design, or other digital media projects. Personal projects, class assignments, freelance work, and previous internship experience are all welcome.
ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES
- Contribute to the ideation, creation, and execution of engaging, platform-specific social media content across D.C. United's digital channels.
- Capture, edit, and produce photo and video content featuring players, matches, training sessions, community initiatives, and club events.
- Assist with producing short-form video content for Instagram Reels, TikTok, and YouTube Shorts, including player features, behind-the-scenes moments, trends, and promotional content.
- Support real-time social media coverage on matchdays, including live content capture, editing, copywriting, and publishing.
- Develop creative captions, headlines, and content concepts that reflect the club's brand voice and connect with its audience.
- Monitor emerging social media trends, platform features, and conversations across the sports and entertainment landscape to identify opportunities for relevant, timely content.
- Collaborate with internal departments, including marketing, communications, partnerships, and community relations, to support integrated content initiatives.
- Assist with content planning, scheduling, and organization to support the club's overall social media strategy.
- Perform other duties as assigned.
REQUIREMENTS
- Demonstrated experience managing social media accounts and creating digital content.
- Must submit a portfolio, digital collection, or examples of previous creative work as part of the application.
- Must be eligible to receive college credit for the internship.
- Available to dedicate up to 25 hours per week from January 2027 through May 2027.
- Currently pursuing an undergraduate or graduate degree, preferably in communications, marketing, journalism, multimedia, digital media, or a related field.
- Strong understanding of major social media platforms, including Instagram, TikTok, X, Facebook, Threads, LinkedIn and YouTube.
- Ability to work flexible hours, including evenings, weekends, and matchdays as needed.
- The selected candidate must successfully pass a background check.
PREFERRED QUALIFICATIONS
- Experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
- Proficiency in Adobe Creative Suite, particularly Premiere Pro.
- Experience with photography, videography, video editing, graphic design, or motion graphics.
- Familiarity with social media analytics, audience engagement, and content performance metrics.
- Understanding of current social media trends, internet culture, and the sports and entertainment landscape.
- Experience developing creative concepts and adapting content for different social media platforms.
- Previous experience with a collegiate athletics program, professional sports organization, media outlet, or creative agency.
- Passion for sports, soccer, and sports storytelling.
COMPETENCIES (KSAs)
- Social Media Expertise: Strong understanding of social media platforms, content formats, audience engagement, and emerging digital trends.
- Creative Storytelling: Ability to identify compelling stories, develop engaging content concepts, and communicate effectively through visual and written content.
- Writing & Communication: Excellent written and verbal communication skills, with strong attention to detail and an understanding of platform-specific tone and voice.
- Organization & Time Management: Ability to manage multiple projects, prioritize assignments, and meet deadlines in a fast-paced environment.
- Collaboration: Ability to work effectively with cross-functional teams while also taking initiative and executing independent projects.
- Adaptability: Comfortable working in a dynamic, deadline-driven environment where priorities can shift quickly, particularly on matchdays.
- Professionalism: Coachable, proactive, dependable, and eager to learn, with a positive attitude and the ability to maintain confidential information.
- Technical Proficiency: Familiarity with Microsoft 365, including Word, Excel, and PowerPoint.
ABOUT D.C. UNITED
D.C. United is one of Major League Soccer's original clubs, built on a tradition of excellence, a passionate supporter culture, and a commitment to the greater Washington, D.C. community.
Our organization is driven by creativity, collaboration, and a desire to continually push the club forward. We are looking for individuals who want to contribute to that mission, bring new perspectives to our team, and help shape the way fans experience D.C. United.
D.C. United is committed to uplifting our community, staff, and club as we continue our pursuit of organizational growth and another MLS Cup.
D.C. United will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
D.C. United is an equal opportunity employer (EOE). D.C. United reaffirms its commitment to the principles of equal opportunity and diversity. D.C. United is proud to be an equal opportunity workplace and is an affirmative action employer. D.C. United is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, pregnancy, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other protected status in accordance with the requirements of all federal, state, and local laws. Employment decisions can include hiring, termination, compensation, benefits, promotion, training selection, or other statuses or conditions of employment. All employment decisions are made on the basis of individual skills, knowledge, abilities, and job performance.