Position: Senior Manager, Lifecycle Marketing and Fan Engagement
Position Location: NY
Start Date: 1/1/2027
About: The Premier Lacrosse League (PLL) is a professional lacrosse league in North America, composed of 8 teams rostered with the best players in the world. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. For more information, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague) and YouTube (
YouTube.com/PLL).
Company Values:
- Stay Grounded
- Think Critically
- Be Helpful
- Encourage Creativity
- Persevere Through the Noise
- Operate Like an Owner
Position Overview:
The Premier Lacrosse League (PLL) is seeking an experienced lifecycle marketer to lead the development and execution of strategies that will deepen fan engagement with the league.
Sitting at the intersection of marketing, product, data, and tech, this role will own the fan journey - identifying opportunities to move fans from initial awareness of PLL to core fans of the league. The ideal candidate combines strategic thinking with hands-on expertise in CRM, lifecycle marketing, and analytics, with a proven track record of driving measurable audience engagement and growth.
Qualifications:
- 7+ years of experience in CRM, lifecycle marketing, or performance-driven audience engagement
- Proven track record of developing and activating audience segmentation strategies to drive measurable improvements in engagement and retention
- Strong proficiency in marketing analytics, with the ability to translate data into actionable insights and strategic recommendations
- Hands-on experience with MarTech and CRM tools, such as Braze, Canva, Funnel, and Hubspot
- Creative, flexible and innovative team player with strong organizational and problem-solving skills
- Excellent written and verbal communication skills
- Passion for sports and building meaningful connections with fans
Requirements:
- Own the development of PLL's fan journey, defining the key stages and building strategies to move fans from initial awareness to long-term loyalty
- Own development of PLL's first-party audience segmentation strategy, leveraging behavioral, transactional, and engagement data to deliver more relevant and effective marketing campaigns
- Identify new and improve existing communication systems across email, SMS, push, in-app, and web to further fan engagement
- Develop personalized communication strategies that deliver relevant content and experiences based on fan interests, behaviors, and engagement levels
- Partner directly with Content team to identify, curate, and merchandise the most relevant content to targeted fans
- Develop on-boarding flows and product education messaging that introduce fans to new ways to engage with PLL, its teams, content, and digital products
- Develop fan loyalty initiatives that reward highly engaged fans and inspire deeper engagement
Compensation:
- $90,000 to $120,000 per year based on the candidate’s experience, seniority, and location
- The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.