Reports to: Senior Director, Ticket Sales
Status: Full-Time, Exempt
Overview
The Pittsburgh Penguins are seeking a driven, high-performing New Business Representative to generate new ticket revenue through proactive sales efforts and relationship building. This role is responsible for developing new ticket revenue by identifying prospective clients, conducting outside sales appointments, and managing the full sales cycle from prospecting through closing.
The ideal candidate has a proven track record of exceeding sales goals, building new business relationships, navigating consultative sales conversations, and delivering exceptional customer experiences.
Key Responsibilities
New Business Development
- Generate new revenue by selling season ticket memberships, partial plans, and other ticket products.
- Make proactive outbound sales calls to prospective customers, including primary and secondary market purchasers, former season ticket members, and assigned leads.
- Identify and develop new business opportunities through prospecting, networking, referrals, and community engagement.
- Build and maintain a strong pipeline of qualified sales prospects.
Client Relationship Management
- Conduct in-arena and off-site sales appointments with prospective clients and business partners.
- Deliver professional sales presentations and consultative ticket solutions based on customer needs.
- Build long-term relationships through seat visits, follow-up communications, and exceptional customer service.
- Distribute ticket information through phone, email, and in-person interactions.
Sales Operations & Event Support
- Plan and execute direct marketing initiatives for season memberships and partial plans within established sales goals and timelines.
- Track and report sales activities, appointments, outreach efforts, and revenue using organizational reporting tools.
- Support game day operations through client entertainment, seat visits, in-arena sales tables, and other assigned responsibilities.
- Perform additional sales and departmental duties as assigned.
Brand Representation & Professional Development
- Represent the Pittsburgh Penguins with professionalism in all interactions with clients, partners, and the community.
- Collaborate with internal departments to deliver an exceptional fan experience.
- Continuously seek opportunities to improve sales performance, customer relationships, and professional development.
Qualifications
Required Qualifications
- Bachelor's degree from an accredited college or university in Business, Sports Management, Marketing, or a related field.
- Minimum of one year of successful ticket sales or comparable sales experience.
- Demonstrated ability to consistently achieve or exceed sales goals.
- Strong customer service mindset with a passion for delivering exceptional fan experiences.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong organizational and time management skills with the ability to manage multiple priorities in a deadline-driven environment.
- Self-motivated, goal-oriented, and able to work independently.
- Ability to build relationships and network throughout the business community.
- Professional demeanor with the ability to maintain confidentiality and interact effectively with all levels of the organization.
- Flexibility to work evenings, weekends, holidays, Penguins home games, and other arena events.
Preferred Skills
- Experience conducting consultative or business-to-business (B2B) sales.
- Proven success with prospecting, lead generation, and closing new business opportunities.
- Experience delivering executive-level sales presentations.
- Familiarity with CRM systems and ticket sales platforms.
- Passion for sports, live entertainment, and relationship-based sales.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.