Position: Marketing & Social Media Assistant
Start Date: March 1
End Date: Mid-September
Hours: Approximately 30-35 hours/ week when the team is home
Approximately 15 hours/ week when the team is on the road
Position Overview
The Portland Sea Dogs, Double-A affiliate of the Boston Red Sox, are seeking a creative, enthusiastic, and motivated Marketing & Social Media Assistant to join our team for the 2027 season.
This internship offers hands-on experience in sports marketing, social media management, content creation, and fan engagement. The ideal candidate is passionate about sports, has a creative mindset, understands social media trends, and enjoys working in a fast-paced, team-oriented environment.
The Marketing & Social Media Intern will play an important role in promoting the Sea Dogs brand, engaging with fans, and helping create memorable experiences both online and at Delta Dental Park at Hadlock Field.
Responsibilities
Social Media & Content Creation
- Assist in managing the Sea Dogs' social media platforms, including Facebook, Instagram, X (Twitter), TikTok, and LinkedIn.
- Create engaging content, including photos, videos, graphics, reels, and stories.
- Capture and produce content during games, promotional events, and community appearances.
- Assist with developing creative social media campaigns to promote games, ticket sales, merchandise, and special events.
- Monitor social media trends and develop innovative ideas to increase engagement and reach.
- Assist with real-time social media coverage during home games, including game highlights, promotions, and behind-the-scenes content.
- Help track and analyze social media performance and engagement metrics.
- Help ensure all sponsored content is posted and analytics recorded.
Marketing & Promotions
- Create and execute email marketing campaigns
- Assist in executing marketing campaigns to increase ticket sales, attendance, and brand awareness.
- Support the development of promotional materials, digital advertisements, radio and print ads.
- Assist in creating marketing campaigns utilizing tools such as Fan Compass and Stellar Algo.
- Assist in promoting theme nights, giveaways, community initiatives, and special events.
- Brainstorm creative marketing strategies to attract new fans and enhance the overall fan experience.
- Collaborate with other departments, including ticket sales, sponsorship, merchandise, and game operations, to support marketing initiatives.
- Organize and archive photos. Utilize photos for marketing purposes.
- Assist with website updates
- Produce thank-you notes and provide photos to guests.
- Assist with coordinating pregame and in-game promotions.
Game Day & Community Engagement
- Capture engaging content throughout the ballpark during home games.
- Help coordinate and execute on-field promotions and special events as needed.
- Help showcase the Sea Dogs' community involvement through social media and other marketing channels.
- Interact with fans, players, mascots, and community partners to develop engaging content.
- Represent the Sea Dogs professionally and positively at games and community events.
Qualifications
- Must currently be a college student (underclassmen, upperclassmen, and graduate students are all eligible)
- A minimum of one season of interning in minor league sports is preferred but not required
- A desire to pursue a career in the sports management field
- Strong customer service skills
- Strong writing skills and attention to detail
- A fun and outgoing personality with a strong work ethic
- Currently pursuing or recently completed a degree in marketing, communications, public relations, sports management, digital media, or a related field.
- Strong understanding of social media platforms, trends, and best practices.
- Creative thinker with strong written and verbal communication skills.
- Experience creating and editing photos, videos, and graphics.
- Familiarity with Canva, Adobe Creative Suite, CapCut, or similar content creation tools is preferred.
- Strong attention to detail and ability to manage multiple projects and deadlines.
- Self-motivated, dependable, and comfortable working both independently and as part of a team.
- Knowledge of baseball and an interest in sports marketing are preferred.
- Willingness to work a flexible schedule, including nights, weekends, and holidays during the baseball season.
- Ability to thrive in a fast-paced environment while maintaining a positive attitude.
What You'll Gain
- Hands-on experience in professional sports marketing and social media management.
- Opportunities to develop and execute creative marketing campaigns.
- Experience producing content for a professional sports organization's digital platforms.
- Exposure to multiple aspects of Minor League Baseball operations, including promotions, sponsorships, ticket sales, and community relations.
- Opportunities to build a professional portfolio of social media, photography, video, and marketing projects.
- Valuable networking opportunities within the sports industry.
About the Portland Sea Dogs
The Portland Sea Dogs are the Double-A affiliate of the Boston Red Sox and have been a cornerstone of Maine's sports and entertainment community since 1994. Playing at Delta Dental Park at Hadlock Field in Portland, Maine, the Sea Dogs are committed to providing affordable, family-friendly entertainment, creating lasting memories, and making a positive impact throughout the community.
Join the Sea Dogs team and help us create memorable experiences for fans both at the ballpark and online!
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.