Marketing Coordinator, Brand

MARKETING COORDINATOR, BRAND

JOB DESCRIPTION

The Dallas Cowboys Brand and Marketing department is looking for a highly motivated communicator to join the team. With a mission to build the next generation of fans, the marketing team is tasked with being the organization’s thought leader when it comes to data-driven marketing, being the internal agency for our clients across the organization, and upholding executional excellence in all our programming and creative.

The Marketing Coordinator is an early career, high-visibility role that sits at the heart of our Brand and Marketing team. This person will play a very active role in creating and delivering marketing strategies for the Dallas Cowboys, AT&T Stadium, The Star in Frisco, Dallas Cowboys Cheerleaders, and Legends Tours and Special Events and reports to the Senior Marketing Manager.

 Job Responsibilities:

• Act as the organization’s lead email marketer: As the official manager of our ESP, this individual will gather needs and requests, build strategies,         collaborate on creative requests, deploy, manage, and analyze performance of email marketing campaigns throughout the year.

• Work with data team on audience segmentation and personalization for email campaigns

• Develop email journeys and automated communications

• Build relationships with stakeholders across the organization to ensure strategic communications are delivered on time and accurately

• Collaborate with the rest of our marketing team to bring initiatives to life across owned and paid channels

• Work with promoters for third party events at AT&T Stadium and The Ford Center to develop marketing and presale strategies

• Assist in developing and executing creative marketing campaigns for programs and events related to the Dallas Cowboys, The Star and AT&T   Stadium, including but not limited to, event research, production of radio and television scripts, submitting creative requests, analyzing performance  data, and more

• Track and report KPIs and create summaries of all sales and marketing initiatives

• Manage the execution of marketing plans and media trafficking

• Coordinate content updates for organizational websites and apps, including but not limited to, Dallas Cowboys, AT&T Stadium, The Star in Frisco and    The Star District

• Support the creation and execution of paid media campaigns across paid social, paid search, display, and CTV

• Perform other functions and activities as directed by the Sr. Marketing Manager and Marketing Manager

 Qualifications:

• 1+ year of professional work experience – preferably with Salesforce Marketing Cloud, email, database, and social media marketing experience

•  Bachelor’s Degree in Marketing or related field preferred

• An understanding of the marketing mix and latest digital marketing industry trends

• Adobe Creative Suite, Google Analytics, WordPress experience a plus

• Able to simultaneously manage a high level of detail across multiple projects

• Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally

• Able to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure

• Able to work well within a team environment, offering assistance and support to team members whenever necessary

• Able to balance internal priorities with client expectations

• Able to work flexible hours, including nights, weekends and holidays

• Other duties as assigned