Marketing Coordinator – Baptist Health IcePlex & Panthers IceDen

Marketing Coordinator – Baptist Health IcePlex & Panthers IceDen

• Organization: Florida Panthers Hockey Club
• Department: Marketing
• Reports To: Marketing Manager
• FLSA Status: Exempt (Salary)
• Employment Type: Full-Time
• Location: Baptist Health IcePlex, Fort Lauderdale, FL — On-Site
• Schedule: Monday through Friday office hours, not to exceed 40 hours per week; event hours (evenings, weekends, occasional holidays) required upon request

Job Summary

The Marketing Coordinator will work closely on all marketing aspects related to Baptist Health IcePlex and Panthers IceDen including but not limited to social media engagement, email distribution, promotional planning, trend research, assisting with lead generation, as well as monitoring all in-house marketing efforts. In addition, this role will assist other aspects of the marketing department including gameday and event responsibilities, as needed.

Essential Duties & Responsibilities

• Assist with creation and execution of promotional plans and marketing campaigns, focusing on fan engagement and developing more targeted and relevant interactions with the community
• Curate and coordinate social media content for the IcePlex, IceDen, and Florida Junior Panthers accounts, working closely with internal departments (hockey, skating, retail, etc.)
• Curate and coordinate content for the email marketing campaigns for the IcePlex and IceDen, working closely with internal departments
• Help plan and coordinate events that engage the community and connect the various business aspects (ticket giveaways, community/foundation, retail, etc.)
• Complete minor website updates for the IcePlex, IceDen, and Florida Junior Panthers sites, working closely with internal departments
• Consistently monitor all creative assets at the IcePlex and IceDen (print and digital)
• Consistently monitor social media trends in the industry and find ways to implement them
• Attend events as needed to capture content for social media and promotional materials
• Assist other departments within Marketing, as needed

Qualifications

• Undergraduate degree in Marketing, Advertising, Media Communications, or other relevant major
• Strong understanding of marketing strategy, market trends, and various forms of outreach
• Proficiency with Microsoft Office (Outlook, Word, Excel, and PowerPoint) and comfort working with Adobe Creative Suite
• Strong written and verbal communication skills
• Results-driven with exceptional detail and organizational skills
• Ability to complete projects in a timely manner or prior to given deadlines
• Ability to handle multiple tasks in a fast-paced professional environment
• Willingness to participate in department community initiatives throughout the year
• Ability to work event hours upon request

Work Environment

This position works in venues where the noise level can be high and temperatures are variable — often cold. Lights are bright or dark with occasional exposure to flashing lights and pyrotechnics.

Position Type / Expected Hours of Work

This is a full-time, exempt, salaried position. Office hours are Monday through Friday, not to exceed 40 hours per week. Must be able to work flexible hours including evenings, weekends, and occasional holidays for events as needed.