Manager, Retail Events

Position Overview:

The Manager, Retail Events is responsible for planning, staffing, and executing large-scale retail operations for concerts, collegiate and professional sports games, and additional stadium events. This is not a brick-and-mortar retail role. Although it includes retail elements such as merchandising and inventory, the core of this role is event planning and event execution. The Manager is responsible for creating the operational vision for each event and executing it from start to finish, not outsourcing it.

This role requires exceptional organization, clear communication, and the ability to operate effectively under pressure. It involves long and variable hours, including early mornings, overnights, weekends, and extended event days. The department is in a period of rapid growth and transition, and success requires a start‑up mentality: taking initiative, moving quickly, adapting often, working independently, and continuously improving systems. While the Director is hands‑on, the Manager is expected to take initiative, anticipate needs, and maintain control of operations in environments where approximately 25% of the event will always be unpredictable.

Essential Job Functions: 

• Lead full‑cycle staffing for event operations, including hiring, onboarding, training, scheduling, and performance management for teams of up to 150 staff.
• Plan, lead, and execute retail operations for 15–20 concert days annually, collegiate football games, and assist with additional stadium events throughout the year.
• Build and prepare sales locations, including physical setup, fixture placement, IT coordination, and merchandising.
• Manage inventory tasks including product receiving, ticketing, movement, counts, replenishment, and post‑event reconciliation tasks.
• Coordinate with stadium and vendor partners such as Stadium Operations, Security, Warehouse, third party partners, and primary concert vendors.
• Oversee labor and timecard management including staffing levels, shift assignments, and compliance with labor goals.
• Maintain event documentation including event plans, schedules, sales tracking, and post‑event summaries.
• Identify and resolve operational issues quickly and independently during events, escalating only when necessary.
• Drive process improvements to streamline operations and support the department’s ongoing transition and growth.
• Perform manual labor tasks including lifting boxes, moving merchandise, and building or breaking down retail locations.

Qualifications:

• Bachelor’s degree, required.
• Five years of demonstrated experience managing large‑scale operations and high-volume teams, required.
• Experience with Excel, Smartsheet, PowerPoint, scheduling applications, ADP, and inventory applications, preferred.
• Prior experience in event operations, operational management, or large‑scale staffing, preferred.
• Strong organizational skills with the ability to manage many moving parts simultaneously.
• Clear, proactive communicator who can coordinate across departments and lead large teams.
• Comfortable with manual labor tasks and hands‑on event preparation.
• Ability to stay composed and effective in high‑pressure, fast‑changing environments.
• Excels with frequent changes, shifting priorities, and varied responsibilities.
• Demonstrated initiative and willingness to improve processes without being prompted.

The Raider Image provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.