Lead analytics for partnerships and digital functions, develop valuation models, measure sponsorship performance, and manage analyst team.
Department
Analytics & Data
Seniority
Mid level
Type
Full-Time
Work mode
On-Site
What this job requires
✓Lead Partnerships and Digital Analytics
✓Lead valuation of partnership assets and sponsorship packages
✓Own and continuously improve partnership valuation models and methodologies
✓Lead sponsorship performance measurement and reporting
✓Lead Digital & Marketing Analytics across websites, social media, email, CRM, app, and paid media
Nice to have
+Continuously evaluate new data sources, technologies and methodologies
103 Analytics & Data roles are open across sports today, and 93 of them are analytics roles like this one. 64 of the 103 list pay; this one doesn't.
Job description
Inter Miami CF is looking for a Manager, Partnership & Digital Analytics to lead analytics and insights across the club’s Partnerships and Digital functions as part of the Business Intelligence & Strategy team.
This role will be responsible for using data to support commercial decision-making, partnership valuation, sponsorship performance, digital strategy and fan engagement. A key responsibility will be leading the valuation of partnership assets and sponsorship packages, developing valuation methodologies and measuring partner performance.
The Manager will also oversee Digital & Marketing Analytics, ensuring the organization effectively measures fan behavior, digital engagement, campaign performance and audience growth across digital platforms. This position will manage and develop analysts supporting Partnerships and Digital & Marketing Analytics.
Key Responsibilities:
Lead Partnerships and Digital Analytics, serving as the primary analytical partner for both business areas.
Lead the valuation of partnership assets, sponsorship packages and commercial opportunities to support pricing, negotiations and partnership strategy.
Own and continuously improve partnership valuation models, methodologies and supporting data.
Lead sponsorship performance measurement and reporting, providing insights to support renewals, upsell opportunities and new business.
Develop benchmarks, case studies and industry research to support partnership strategy and value propositions.
Lead Digital & Marketing Analytics across websites, social media, email, CRM, app, paid media and other digital platforms.
Analyze fan acquisition, engagement, audience growth, content and campaign performance to identify opportunities and support digital strategy.
Establish KPIs, benchmarks and measurement frameworks for Partnerships, Digital and Marketing.
Develop dashboards and reporting to monitor performance and translate data into clear, actionable recommendations.
Collaborate with Partnerships, Digital, Marketing and other departments to support strategic and commercial initiatives.
Manage, mentor and develop analysts supporting Partnerships and Digital & Marketing Analytics.
Continuously evaluate new data sources, technologies and methodologies to strengthen the club’s analytics capabilities.