Summary
The Director, Business Strategy & Analytics will report to the Vice President, Business Strategy & Analytics, and will serve as a strategic leader in utilizing data and analytics to inform business strategy and drive revenue growth. This role requires a strong technical background to lead a team responsible for data analysis, visualization, modeling, research and CRM. A consulting mindset is also key as this leader will serve as a trusted business partner across departments such as finance, ticketing, marketing, corporate partnerships, and more. This role will lead our efforts to proactively address stakeholder needs with data-informed solutions.
Duties & Responsibilities
- Build & maintain automated predictive models for lead scoring, member retention, and revenue forecasting
- Analyze ticketing data to optimize revenue strategy via manifest design, pricing, & sales strategies
- Build & maintain customer segmentation and event propensity models
- Lead departmental data visualization strategy across web and mobile platforms
- Lead departmental CRM strategy across web and mobile platforms
- Leverage fan data to proactively identify opportunities to enhance fan experience
- Analyze Rays.TV performance across channels to support content & revenue strategy optimization
- Develop robust dashboards to support in-depth retail & concessions data analysis to develop revenue optimization strategy
- Support cross-departmental ad-hoc requests for data analysis
- Lead fan, customer, partnership, and market research initiatives, including survey development, execution, analysis, and reporting to support strategic decision-making and business growth
- Oversee, develop, and mentor a team of analysts to build a culture of innovation and improvement
- Maintain key relationships with vendors, MLB, and other industry peers to ensure best practices
- Work closely with key stakeholders across departments to proactively identify opportunities for strategic, data-driven solutions
Minimum Qualifications for the Position:
- Bachelor’s degree in mathematics, statistics, analytics, computer science, economics, or a related technical field
- Demonstrated success in leading a Strategy & Analytics team in sports/live entertainment
- Advanced proficiency in written and visual communication, with the ability to clearly communicate complex ideas and information to diverse audiences across the organization
- Proficiency in data visualization tools (Tableau preferred)
- Advanced proficiency in SQL (Snowflake preferred)
- Proficiency with CRM systems (Salesforce preferred)
- Proficiency in programming languages such as R or Python
- Experience with Tickets.com/ProVenue is a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.