ABOUT THE COMPANY:
The Richmond Flying Squirrels are seeking an experienced digital media content creator to produce engaging and entertaining content for one of the sport entertainment industry’s most dynamic brands and Richmond's newest year-round entertainment venue, CarMax Park. The ideal candidate has a strong visual eye and creative storytelling skills with a demonstrated ability to communicate a brand narrative across multiple digital media platforms. This position will collaborate with several departments within the organization to achieve overall team goals. The successful candidate has a solid understanding of social media insights and experience developing well-informed strategies for audience growth.
JOB SUMMARY:
The Richmond Flying Squirrels are seeking an enthusiastic and energetic professional to fill a new role as the Mascot & Entertainment Coordinator. The ideal candidate possesses a versatile skill set and a proven track record of growing and developing programming in a fast-paced team environment. The position will be an integral part of the team’s Fan Experience & Community Outreach department, adding to our fan engagement, entertainment and community impact to promote the Flying Squirrels brand.
RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
- Create and manage social media content calendar across multiple channels including but not limited to Flying Squirrels, CarMax Park and WinterWorld accounts
- Produce multiple posts per day containing engaging and entertaining content for all digital media platforms that follows the team’s brand narrative
- Maintain a standard voice across all team digital media channels
- Communicate with followers/fans in a professional manner, responding to questions/feedback as promptly as possible
- Analyze audience metrics and insights to guide digital media strategy
- Collaborate with Marketing department to implement paid digital media marketing strategies to reach team KPI goals
- Collaborate with Marketing, Promotions and Events departments to develop promotional strategy from both game and non-game events
- Coordinate the production of graphic templates with Creative Services department to use for game and non-game events
- Collaborate with Promotions and Production departments to repurpose digital media content and incorporate it as part of the in-game presentation
- Collaborate with Marketing and Corporate Partnerships department to leverage sponsorable digital media assets and provide metrics to track performance of sponsor campaigns
- Oversee multiple part-time content creators to meet aggressive content creation and posting schedules/timelines
- Performs other duties as assigned.
QUALIFICATIONS:
- Four-year college degree or equivalent in Communications, Marketing, Advertising and/or Public Relations is preferred
- Minimum two years managing digital media channels for a professional sports team or collegiate athletics department
- Experience with Adobe Creative Suite including but not limited to Photoshop, Premiere, After Effects, Illustrator and InDesign
- Demonstrated ability to produce a high volume of content and manage multiple channels across multiple platforms
- Excellent photography and/or videography skills
- Proficient copy writer
- Past track record of consistent audience growth across multiple digital media platforms
- Demonstrated ability to collaborate with multiple departments and meet team objectives
- Highly organized with the ability to multi-task in a fast-paced environment
- Background with website CMS a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.