Data Analyst III, Perfomance Analytics

Team: FES Commercial (Fanatics ONE Loyalty & FanaticsApp Reports to: Data Analytics Manager, FES Commercial 

Job Summary

As the Performance Analyst III, you will play a key role in supporting the growth and success of Fanatics ONE (Loyalty) and FanaticsApp. Reporting to the FES Commercial Data Analytics Manager, you will be responsible for gathering and analyzing data across loyalty and app engagement, identifying trends, and providing actionable insights to inform strategies that drive member engagement, retention, and revenue. This role is ideal for an adaptive and detail-oriented individual who thrives in a fast-paced environment and has a passion for leveraging data to drive business decisions.

Key Responsibilities

• Collect, clean, and organize large datasets from Fanatics ONE (Loyalty) and FanaticsApp to support engagement, retention, and revenue analysis.
• Develop and maintain reporting dashboards to track performance metrics, including member engagement, FanCash earn/burn, tier progression, app DAU/MAU, retention/churn, and other KPIs across user segments.
• Conduct ad hoc analyses to support strategic decision-making and uncover opportunities for growth and efficiency across the loyalty and app ecosystems.
• Collaborate closely with the Sr. Performance Analyst, the Performance team, and key business stakeholders across Loyalty, App Product, and Marketing to provide the foundational data needed for strategic insights and initiatives.
• Identify and communicate key trends, anomalies, and opportunities in engagement and loyalty performance metrics to stakeholders.
• Partner with cross-functional teams (Product, Engineering, Marketing, Data Engineering) to ensure alignment and accuracy in data and reporting.
• Continuously optimize data processes and reporting workflows to enhance efficiency and scalability.

What You'll Bring

• Bachelor's degree in Business Analytics, Data Science, Economics, or a related field.
• 4+ years of experience in data analysis, customer analytics, or related areas, preferably within loyalty programs, mobile app/product analytics, or the sports, betting, or technology industry.
• Strong analytical skills with experience in data collection, analysis, and visualization tools (e.g., Sigma, Excel, SQL).
• Exceptional attention to detail and the ability to work with large datasets while ensuring accuracy.
• A self-starter mindset with a proven ability to learn quickly and adapt to changing priorities.
• Solid understanding of loyalty program mechanics (points/rewards economics, tiering, redemption behavior) and/or mobile app engagement KPIs (funnels, retention curves, DAU/MAU) is a plus.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Clear and concise communication skills to present findings effectively to both technical and non-technical stakeholders.
• A passion for data-driven decision-making and solving complex problems.
• Experience with DBT, Snowflake a plus.