Senior Strategic Insights Researcher

Description:

Senior Researcher who builds and personally runs PrizePicks’ pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role.

What You'll Have:

• 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle—writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
• Has personally designed and executed creative, advertising, concept, message, or value-proposition testing
• Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design
• Has personally programmed surveys with visuals in Qualtrics or a comparable platform
• Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
• Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails
• Demonstrated mixed-method capability across quantitative and qualitative research
• Can show examples of research changing a creative or business decision; not merely reporting consumer reactions

Nice to Have: 

• Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
• Demonstrates exceptional ownership, persistence, and follow-through
• Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
• Has built benchmarks, research principles, or repeatable creative-learning systems
  Experience synthesizing consumer research with brand strategy, product context, and in-market performance
• Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration
  Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams

Where you’ll live:

• While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote 

Working at PrizePicks:

The typical salary range for this position is $120,000 to $135,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. 

This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.

Date Posted: 8/28/26