Customer Transformation Senior Manager

FanDuel

New York City · Sports Betting & Prediction Markets · Posted October 21, 2026

$138K – $173K /year

Role snapshot

Drive innovation across Sportsbook rewards and customer experiences, managing direct reports and building business cases for new initiatives from concept to launch.

Department
Marketing & Brand
Seniority
Senior
Type
Full-Time
Work mode
Hybrid
Experience
6+ years
Education
Bachelor's

What this job requires

  • ✓6-8 years experience working in an innovation / transformation / strategy capacity
  • ✓2+ years experience in managing or mentoring people
  • ✓Strong organizational skills and effective at project management
  • ✓Strong understanding of performance metrics and reporting
  • ✓Bachelor's degree or equivalent industry experience

Nice to have

  • +Experience in a management consulting role
  • +Experience with rewards / loyalty ecosystems
  • +Experience driving and leading complex innovation initiatives

One of 162 Marketing & Brand openings live across 89 organizations right now. 78 of the 162 list pay; this one does.

Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Transformation Senior Manager to drive our Sportsbook rewards and experiences innovation. You will play a key role on the Transformation team, driving innovation across the org, collaborating with multiple departments including but not limited to Promotions, Brand, Commercial, Data Science, Product, and MarTech. This is an exciting opportunity to help elevate revenue-driving initiatives at a premier gaming company.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

  • Manage and develop 1-2 direct reports, building a best-in-class innovation capability for our Sportsbook initiatives 
  • Be our innovation engine. Explore, identify and bring to market initiatives from 0-to-1 across Sportsbook rewards, loyalty, and customer experiences, then scale what works into the core business
  • Drive commercial strategy and build the business case for new ideas - size the opportunity, work with analysts to model expected impact, and prioritize the roadmap against effort and return
  • Frame ambiguous problems into clearly scoped workstreams by defining requirements, sequencing milestones, and maintaining a continuous feedback loop with stakeholders 
  • Partner with Product, Data Science, Promotions, Brand, Commercial, and MarTech to turn concepts into launched programs, aligning roadmaps and unblocking dependencies
  • Lead the design and execution of test plans, and ensure results are measured, socialized, and acted on
  • Own documentation and playbooks for your initiatives so proven pilots can be handed off and repeated across the org
  • Define the success metrics for each initiative and report performance to senior leadership with a clear scale, iterate, or sunset recommendation
  • Maintain a prioritized pipeline of innovation opportunities by tracking competitor launches, emerging technology, and adjacent industries
  • Build deep expertise in FanDuel’s business, competitive positioning, and the sports wagering landscape, and translate it into actionable recommendations for senior stakeholders
  • Help recruit and identify top talent while creating an inspiring environment for direct reports to learn and grow

THE STATS
What we're looking for in our next teammate

  • 6-8 years experience working in an innovation / transformation / strategy capacity; experience in a management consulting role is a plus  
  • 2+ years experience in managing or mentoring people
  • Experience with rewards / loyalty ecosystems preferred 
  • Experience driving and leading complex innovation initiatives preferred
  • Strong organizational skills and effective at project management
  • Strong understanding of performance metrics and reporting
  • Comfortable with querying and logic (SQL knowledge a plus)
  • Bachelor’s degree or equivalent industry experience preferred
  • MBA or other graduate degree preferred
  • An avid sports and gaming fan, and have played FanDuel or competitive products
  • Knowledge of sports and/or experience working within a heavily regulated industry is a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $138,000 - $173,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Apply Now

Posted by FanDuel. SportsCareers is a job board, not the employer. Applying takes you to their official careers page.

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