Coordinator, Brand Marketing

Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.

We strive to achieve, we put the team first, we seek to learn, we exhibit high character, and we are committed to a diverse, equitable and inclusive environment.

SUMMARY: The Minnesota Vikings are seeking a Brand Marketing Coordinator to support the planning, coordination, and execution of marketing initiatives. This role will manage workflows, coordinate cross-functional teams, and help ensure the successful delivery of campaigns and key marketing deliverables. Working closely with the Director of Brand Marketing, the Brand Marketing Coordinator will drive operational excellence and foster alignment across internal and external partners to achieve business objectives and connect with both core fans and growth audiences. 

The ideal candidate is highly organized, proactive, and detail-oriented, with strong communication skills and a desire to deepen their understanding of fan audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

1. Campaign Execution & Marketing Operations

• Support execution of key marketing initiatives (e.g., Draft, Schedule Release, Brand Campaigns) as defined by the Director, Brand Marketing.
• Coordinate day-to-day execution of campaigns across marketing channels and partners.
• Support Brand Marketing creative request submissions through the organization's project management system, Wrike.
• Manage Wrike workflows, including project setup, task tracking, and status updates.
• Track deliverables and deadlines to support campaign execution on time.
• Own development of media and campaign toolkits with Director oversight.
• Organize and maintain Brand Marketing team toolkits, templates and process documentation.
• Manage distribution of campaign assets to media partners and internal channel owners.
• Lead sweepstakes planning, execution and post-campaign performance recaps.
• Assist with campaign reporting, results tracking and key learnings documentation.
• Develop an understanding of the brand and its core and growth audiences, and relevant industry trends to support marketing initiatives and campaign planning.
• Identify opportunities to improve workflows and increase team efficiency.

2. Cross-Functional Communication & Team Enablement

• Support cross-functional communication through meeting coordination, agenda creation, action-item tracking, and note-taking.
• Partner with key stakeholders to ensure alignment on marketing initiatives.
• Lead development and distribution of a monthly stakeholder update featuring campaign updates, priorities, results, and learnings.
• Support knowledge sharing and best practices across the marketing organization.

REQUIRED QUALIFICATIONS:

PREFERRED QUALIFICATIONS

CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.