Assistant Director, Marketing and Fan Engagement

To ensure full consideration, applications must be received by 11:59pm (MT) on 11/21/2026.

Position Summary:

The intercollegiate athletics program is an integral part of the university striving to achieve the same standards of excellence in athletics that exist within academic programs. The program is concerned with the physical and mental welfare of the student and strives to ensure that every student-athlete has the opportunity to succeed academically and obtain a degree. Sport programs are a vital function of the University at large.

The position will play an integral role in the coordination and strategic development, implementation, and activation of comprehensive marketing and ticket sales plans, assistance with sponsorship implementation, social media, fan engagement, and organizational branding outreach.

Job Duties:

1. Develop, manage and execute comprehensive marketing and ticket sales plans for assigned sports and events with an emphasis on increasing season, single-game and group ticket sales, social media, enhancing fan experience and the overall game presentation (50%)

2. Prepare and coordinate all aspects of game-day production and promotions for assigned sports, including the selection of music; the production of game scripts integrating public address, video board, spirit squads, mascot and bands when applicable (25%)

3. Responsible for planning, coordinating and implementing special events and community service for UNC Athletics. (10%)

4. Assist in building and managing a comprehensive internship/student worker program designed to increase the productivity and capabilities of functions within the Marketing & Fan Engagement unit. (10%)

5. Other miscellaneous duties. (5%)

The position will serve as a marketing contact for the athletics department and oversee marketing and fan engagement activities for assigned sprots. This includes working with student groups, campus organizations, and faculty and staff to engage the campus community in the promotion of athletics games and events.

This position will work extensively with the local community, sponsors, donors and alumni in marketing, managing, and creating the fan experience. This includes revenue generating efforts such as ticket sales.

Minimum Qualifications:

Bachelor's degree in a field such as Marketing, Sports Management, etc. A master's degree or equivalent experience preferred. 

At least two years of experience in college athletics, sports marketing or a related field. Employment as a student and/or graduate assistant will be considered.