WNBA and International Brand Strategist

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Position Summary:

Role is responsible for the coordination and support of WNBA, USAB, BAL and (as applicable) NBA Europe team brand identities (including logos, uniforms, game theater and courts), Identity Assurance, (LockerVision, LockerVision Acquisition when applicable) and Court Origins (WNBA) identity programs.  In each instance the requirement of the role requires the project management of the timeline and ensuring the required constituents (teams, IP, comms etc.) are all held accountable for each deliverable. The role requires a cross functional mindset.   Interaction with multiple departments to achieve group and department goals is paramount.  Included in this is the on-going development of Nike/Puma uniform platforms (WNBA and USAB – Nike, BAL - Puma), development of growth league team brand development (BAL and NBAE) and scripting of WNBA uniform schedule and integration of annual anniversary celebrations.  The role will support the execution of the auction and trading card businesses through planning and execution in partnership with WNBA Equipment Managers to ensure game worn products are secured and detailed embellishments are serviced.  The role will report to the Sr. Director, On-Court & Brand Partnerships – Brand. 

 

Major Responsibilities

• Ensure all team brands meet league standards, are implemented on time and upkeep is coordinated with IP team accordingly.
• Assist in the guidance of teams through commemorative logo concepts and long-term identity planning.
• Coordinate all WNBA, USAB, BAL and NBA Europe uniform, game theater and court matters related to concept, design, development, unveiling, marketing and distribution to teams ensuring all timelines and deliverables are met.
• Coordinate the LockerVision internal site ensuring uniform scripting, sizing, and images are properly completed and maximize the external site to drive consumer interest and sponsorship revenue.
• Coordinate the LockerVision Acquisition program to ensure all products are acquired from teams to ensure Auction and Trading card maximization.  Inclusive of this is oversight of the various game worn patches related to Trading Card products.
• When applicable, ensure all WNBA LockerVision b2b internal site, uniform scripting, sizing capture are completed and maximize the external site to drive consumer interest and sponsorship revenue.
• Support and coordinate partnerships with team equipment managers, team brand identity contacts, outfitting partner Nike/Puma and all retail embellishment partners.
• Coordinate the process of on-court details of number, color and font approvals across on-court and retail derivation embellishers related to WNBA and USAB team products.
• Coordinate the upkeep and procurement of digitization of all WNBA Court Origins brand
• Coordinate team sponsorship jersey, game theater and practice patch program
• Coordinate WNBA’s team/player number changes
• Lead product placement outfitting through licensed partners
• Support the Event and Equipment lead on all matters
• Contribute to all group event needs related to Locker Room product distribution, creative think sessions and organization of league product supply
• Expand role to take on TMBO related responsibilities with teams in the WNBA as necessary undefined

Required Skills/Knowledge:

• Expertise in ExcelProficiency in Adobe Illustrator, PowerPoint and SEO or related social/digital media knowledge
• High level project management instincts
• High level knowledge of basketball history and current up and coming player pools
• Organized, pro-active, enthusiastic, task oriented, personable.
• Energetic, strong communication skills, presentation skills

Experience Needed:

• No more than 1-2 years experience in the sports licensed or event management discipline proving project management, communication, presentation and leadership skills.
• BS in Marketing or a Sports Management related degree. 
• Masters is preferred.
• High level collegiate sport background is preferred. 

Salary Range:

$75,000 - $83,000

Job Posting Title:

Coordinator

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.