Web and App Coordinator: $45k - 60k per Year

Position Summary: The Coordinator, Web and App is responsible for managing and maintaining the Minnesota Wild’s digital presence across web and app platforms to ensure content is accurate, engaging, and aligned with the brand. This role supports fan engagement and revenue growth by publishing timely content, collaborating with internal teams to enhance user experience and initiating user acquisition and retention campaigns. By serving as a key player in the digital content system, the position helps drive fan connection, promote organizational initiatives, and support overall business goals.

Responsibilities/Essential Functions:

• Ensure accurate, engaging and on-brand presence across web and app platforms.
  • Manage wild.com website and app properties and processes, ensuring users are engaged, creative is on-brand, and accurate and timely information is displayed through regular auditing.
  • Assist with scheduling and posting press releases, photos, videos, articles, etc., to web and app platforms on a day-to-day basis to engage fans while growing our various channels.
  • Occasionally assist with written coverage for team website, including game nights for both home and away games.
  • Cover game night web and app content for both home and away games.
  • Troubleshoot technical issues.
  • Communicate effectively with all departments to determine project timelines and requirements, present website/app mock-ups and user journeys, and curate feedback.
• Enhance fan engagement, drive revenue, and support organizational goals.
  • Initiate strategies for unlocking new audiences and revenue opportunities while growing engagement with current fans.
  • Create and manage campaigns that generate ticket and retail revenue, new users, and more.
  • Work closely with teams across the organization, including Creative Services, Revenue Marketing, Hockey Operations, and Ticketing.
  • Measure web and app metrics to help determine strategy based on popularity of specific content.
  • Support the overall editorial plan and creatively think of unique content to implement.
  • Optimize the fan journey through consistent research, data insights and thoughtful UX design decisions made in collaboration with Creative Services department.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience.
• Degree with a sports emphasis a plus.

Knowledge & Experience:

• Knowledge of hockey.
• Exposure using backend website management tools/CMS.
• Proficiency in Microsoft Word, Adobe Creative Suite (Lightroom, Photoshop, etc.).
• Experience managing content for websites or apps.
• Basic knowledge of coding languages, such as HTML, to execute custom page builds.
• Previous experience working with a content calendar preferred. 
• Experience with project management systems, preferably Wrike.
• Proven planning and organizational abilities with demonstrated follow through.

Personal Attributes:

• Excellent verbal and written communication and interpersonal skills.
• Ruthless prioritization, focus on getting things done quickly and flawlessly.
• Positive attitude and desire to be successful while having fun.
• Ability to creatively articulate game elements and activities.
• Ability to work with tight deadlines.
• Ability to work independently and as a team player. 
• Self-directing, self-motivating, and able to work with a diverse group of people.

Work Conditions:

• Travel up to 40% (away games, league meetings, draft, etc.).

• Ability to work nights, weekends and holidays as needed for games and events. 

• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc. 

• Lifting up to 50 lbs.
• Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.