Undergraduate - Data & Analytics Intern

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

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Position Summary:

The 2027 NBA Summer Internship is a 10-week program that runs from June 7 – August 13, 2027. The program gives participants the opportunity to learn about the business of basketball, develop critical career skills, and contribute to meaningful projects across a range of departments in the NBA and its affiliate leagues (WNBA & G League). In addition to on-the-job experience, interns are invited to participate in a broad array of professional development programming as well as community and social experiences.     

The program prioritizes rising seniors, with limited exceptions for graduate students, based on business need. 

Interns should reflect excellent academic standing and have strong written and verbal communication skills. Additionally, we look for candidates who possess leadership skills as demonstrated through relevant extracurricular or community activities. 

More information on the Summer Internship program experience can be found here.  

Role Overview: 

Selected interns will support data collection and analysis across one of the following areas: content, media, fan engagement, digital products, and basketball-related initiatives.  

Past interns have worked across a range of departments including: 

• Basketball Strategy & Growth, which is responsible for data collection, analysis and technology pertaining to all on-court activities. The group, in partnership with Referee Operations, oversees the Game Review Program to help drive improvements in referee performance and rules clarification initiatives. Basketball Strategy & Growth also leads scheduling optimization, and strategic initiatives focused on innovating and improving the NBA game, such as rules changes, improvements to the competition format and implementation of technologies to improve player health, officiating, game integrity and fan engagement. 

• Data Strategy & Analytics (DSA), which captures, manages, and analyzes fan and business data to drive informed decision-making across the NBA and its affiliated leagues. The team partners with business units to support key initiatives such as content personalization, customer insights, scheduling, pricing, marketing, fan engagement, and revenue growth. DSA works in partnership with all NBA business units – including Global Content & Media Distribution, Marketing, Global Partnerships, Affiliate Leagues (WNBA, G League, 2K League, Basketball Africa League), and more – and is responsible for ensuring that data-driven analyses are used to make critical business decisions including content personalization, game scheduling and telecast selections, pricing and product mix, customer segmentation, paid and institutional media placements, and more. 

These roles require interns to demonstrate a foundational mastery of AI technologies in driving project execution and achieving business objectives.

Major Responsibilities:

May include, but not limited to:  

• Coordinating with data engineers, data analysts, and BI developers on end-to-end model development and deployment to the wider NBA business infrastructure 

• Designing statistical analysis and visualizations that relate to league structure, rule changes, game play, improvements to the competition format 

• Implementation of technologies to improve player health, game integrity, and fan engagement across all NBA properties, including the NBA, WNBA, NBA G League, and NBA 2K League 

• Performing various cross-departmental quantitative analyses regarding on-court activities and trends, which are used to evaluate the NBA’s core product    

• Working with data governance managers to ensure NBA data meets all safety and privacy requirements 

• Collaborating with digital content and reporting teams to assess NBA content performance across social and digital platforms, shaping key strategic decisions 

• Contributing to a cross-functional strategy and operations project in collaboration with the Basketball Technology & Innovation team  

• Researching potential applications of advanced tools and technologies to help expand our technical and analytical offerings 

• Updating CRM system with relevant sports tech-related news and contacts   

• Publishing and maintaining customized interactive reports and dashboards using Tableau Server   

Required Education & Professional Experience:

• Enrolled in an undergraduate program and entering Senior year in the academic year following the internship  

• These roles are open to all but typically best suited for individuals in the following majors: Business or Data Analytics, Computer Science, Data Engineering, Data Science, Economics, Finance, Information Systems, Sports or Technology Management, or Statistics 

Preferred Skills & Knowledge Attributes:

• Experience or coursework with SQL, Python, or R   

• Preferred experience with Snowflake tools and DBT  

• Preferred knowledge of statistics and best practices in model development   

• Exposure or experience using Tableau Desktop, including calculations, visualizations, and knowledge of the practices and techniques of dashboard development  

• Skilled presenter and facilitator 

• Strong project management skills 

• Strong proficiency in drafting documents and creating presentations (PowerPoint, Word, Excel) 

• Demonstrated passion for sports industry and the game of basketball 

• High attention to detail, design, and innovation

Salary Range:

$32/hr

Job Posting Title:

Summer Intern

Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.

Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

About the NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2025-26 season featured a record 135 international players from a record-tying 43 countries. The NBA's digital assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.5 billion likes and followers globally across all leagues, team and player platforms. The NBA's Tap to Watch provides seamless access to local, national and global live game telecasts via the NBA App, NBA.com, third-party digital platforms and NBA partner platforms. NBA Cares, the NBA's global social impact platform, drives change on issues facing fans and communities in the areas of health and wellness, civic engagement, social justice and inclusion, and sustainability.