Integrated Marketing Specialist

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an Integrated Marketing Specialist, you’ll shape and execute high-impact marketing campaigns that bring DraftKings Sportsbook and Predictions offerings to life during the biggest moments in sports. You’ll lead integrated, full-funnel marketing strategies that connect our teams, channels, and customer experiences to drive engagement and business growth. Working across Marketing, Creative, Media, and other key teams, you’ll turn customer insights and business priorities into cohesive campaigns that deliver measurable results. Your work will help evolve our sports marketing approach and strengthen how we connect with customers across the DraftKings platform.

What you’ll do as an Integrated Marketing Specialist

• Lead the strategy and execution of integrated, full-funnel marketing campaigns for DraftKings Sportsbook and Predictions, partnering across Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Collaborate with cross-functional teams to align marketing strategies with business priorities, ensuring campaigns deliver a consistent customer experience across channels.
• Analyze customer insights, campaign performance, and business metrics to develop compelling narratives that inform marketing strategies and drive cross-functional alignment.
• Develop strategic marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Establish campaign objectives, key performance indicators, and measurement frameworks to evaluate effectiveness, identify opportunities, and optimize performance.
• Lead cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, key milestones, and activation plans.
• Identify opportunities to strengthen marketing processes, improve campaign efficiency, and evolve the long-term strategy of the Sports Marketing Team.

What you’ll bring

• A Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• At least 3 years of experience in brand or integrated marketing, preferably within a consumer-facing technology or entertainment company.
• A strong understanding of full-funnel marketing strategies, with experience developing, executing, and optimizing integrated campaigns across multiple channels.
• The ability to translate complex data and customer insights into actionable marketing strategies that drive measurable business results.
• Excellent communication, presentation, and storytelling skills, with the ability to influence stakeholders and build alignment across cross-functional teams.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment.
• A proactive, solutions-oriented mindset with a passion for sports, creativity, and continuous improvement.
• A deep understanding of consumer behavior and a customer-first approach to developing engaging, relevant marketing experiences.

#LI-AI1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.