Game Night Publishing Lead

Position Summary: 

This position sits within the NBA Social & Digital Content team and is responsible for delivering best-in-class, live game publishing across the NBA’s social and digital platforms during live events and tentpole moments.
The Game Night Publishing Lead is a key leader within Content Command, the NBA’s Game Night Publishing operation, overseeing the publishing function and driving game-time strategy through real-time decision-making, execution, and content optimization.
This individual is an experienced digital content leader with deep expertise in live sports storytelling, social platforms, and audience engagement. They thrive in fast-paced, high-pressure environments and have a strong instinct for identifying high-impact moments, setting publishing priorities, and coordinating cross-functional teams in real time.

Major Responsibilities: 

Lead Game Night Publishing Strategy & Execution

• Lead game night publishing team across NBA social and digital platforms, ensuring timely, accurate, and high-impact content delivery during live events

• Direct live publishing decisions, balancing speed, editorial judgment, and brand voice

• Identify and prioritize key moments, storylines, and trends to maximize engagement and reach

Oversee Content Command Publishing 

• Manage game night workflows and communication across publishing and content

• Make critical publishing decisions in real-time and align with leadership when needed, while owning escalation protocols for sensitive, breaking, or high-visibility moments

Drive Cross-Functional Coordination 

• Partner with content leads, social producers, broadcast/production teams, and channel leads to execute run-of-show plans 

• Connect pre-game planning with in-game execution to ensure cohesive, real-time storytelling across platforms 

• Collaborate cross-functionally with Social, Digital, Partnerships, and Marketing teams 

Manage Third-Party Amplification & Rights 

• Oversee third-party content sourcing, amplification, and UGC rights management in real time 

• Identify opportunities to extend reach through creators, teams, and media partners 

Team Leadership & Development 

• Lead and mentor a team of game night publishers, overseeing performance during live coverage 

• Foster a high-performance culture focused on collaboration, quality, speed, and editorial excellence 

Required Skills/Knowledge: 

• 8+ years of experience leading social media, digital publishing, or newsroom-style content operations in sports 

• Expert knowledge of the NBA, its players, storylines, and fan culture 

• Expert knowledge of social platforms, emerging trends, and audience behavior, with the ability to translate insights into strategic direction 

• Exceptional editorial judgment with a proven ability to make high-stakes, real-time decisions in fast-paced, high-pressure environments 

• Exceptional communication and leadership skills in fast-paced environments 

• Ability to manage multiple workstreams simultaneously with strong attention to detail 

• Extensive experience collaborating cross-functionally with content, production, partnerships, marketing, and external partners 

• Willingness to work a flexible schedule, including nights, weekends, and holidays aligned with the NBA calendar 

Education: 

Bachelor’s Degree in Communications, Media, Marketing, or related field preferred