JOB SUMMARY: The digital manager, fan experience is responsible for strategy, development and management of DallasStars.com and the Official Dallas Stars App, including design, marketing content, editorial posting, and fulfillment of locally-generated online advertising.
ESSENTIAL FUNCTIONS:
- Create and maintain pages and other elements from every department in the organization, including Dallas Stars “Victory Club” season tickets microsite, Dallas Stars Ice Girls microsite, and Dallas Stars Foundation microsite.
- Ongoing, timely updates of content and design of DallasStars.com, the Official Dallas Stars App and associated microsites, ensuring they meet the objectives established by the organization
- marketing communications including those designed to drive ticket sales, event and arena information, and online promotions
- hands-on production of team content (text, video, photos, infographics), and latest news stories from DallasStars.com writers and reporters for high fan engagement
- hockey-related information including press releases, breaking team news, injury and roster updates and team statistics
- in-game coverage and recaps, in concert with NHL updates
- utilize the mobile alert feature through the Official Dallas Stars App to promote team-produced written content, highlights and important team information.
- Be available outside of office hours when news breaks and it must be updated on the website
- During and after games, must update scores and highlights on DallasStars.com homepage, utilize the mobile alert feature through the app to promote in-game content, edit and publish game recap, and upload postgame videos
- Create and implement a variety of fan engagement strategies, whether sponsored or team-initiatives only, to engage with fans and generate leads
- Maintain an excellent working relationship with NHL/DSS content team and web producers and ensure the club is taking advantage of all opportunities available for its online activities, while keeping the league informed of the club’s needs and priorities
- Reporting and analysis of website and app metrics (web and app traffic, engagement, league best practices, ad impressions from league), etc.
- Create and assist with fulfillment of select sponsorship elements, including addition and removal of online banner ads and video ads, along with development and implementation of contests and promotions
- Manage and update the chatbot to ensure accurate, timely fan-facing information and support across digital platforms
- Work with Stars production team and graphic designers to fulfill banner ad and other graphics needs, both internal (marketing messages, lead generation contests) and external (sponsor ads), as well as providing supplementary graphic support for web-based elements
- Work collaboratively with the social media team and cross functionally throughout the organization
JOB QUALIFICATIONS:
- College degree and minimum of three years relevant experience required
- Strong knowledge of HTML, CSS, and experience using content management systems
- Expert skills with website architecture, topography, design and implementation
- Proficiency in Adobe Photoshop a plus
- Experience in email marketing is a plus
- Experience in MLB, NBA, NFL, NHL or professional sports media preferred (collegiate, other professional/minor league sports, or similar event-related business experience considered)
- Hockey knowledge preferred
- Thorough knowledge of digital platforms, including website, mobile applications/communications and web and e-mail based marketing
- Superior writing and editing skills
- Excellent time management and project management skills
- Superior organization and ability to manage multiple projects
- Detail oriented, particularly under deadlines
- Fosters and works within a team environment
- Willing to work a flexible work schedule, including evenings and weekends, in a non-traditional, fast-paced environment
Physical Demands and Working Environment
While performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment, with noise levels usually moderate.
* This job description does not contain a comprehensive listing of activities, duties, or responsibilities. Other tasks and duties may be assigned as needed.
Dallas Sports and Entertainment, LP is an Equal Opportunity Employer