CRM Manager

Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.

The CRM Manager is responsible for managing and optimizing the organization’s customer relationship management platform to increase customer insights, streamline processes, and support business growth. This role oversees CRM administration, training, integration, and campaign performance while collaborating with marketing and sales teams to ensure our environment is optimized for our unique business needs. The CRM Manager serves as the primary point of contact for CRM related issues and enhancements, driving adoption and best practices across the organization.

Responsibilities:

CRM Administration

• Responsible for system configuration, customization, and integration with other platforms.
• Identification of opportunities for automation and process improvement within the CRM platform.
• Management of lead identification and qualification.
• Create and maintain training and best practice documentation.

Data Management & Quality

• Implement data hygiene practices and maintain a clean, reliable customer database.
• Ensure the secure integration of accurate and appropriate customer data via customer enabled web forms.

Reporting & Analytics

• Create and manage dashboards and reports to track customer engagement and measure campaign performance.
• Provide actionable insights for sales and marketing leadership teams.
• Support segmentation and targeting strategies for personalized customer experiences.

Organizational Collaboration and Support

• Partner with marketing and sales teams to ensure seamless CRM operations.
• Train and support staff in CRM usage, best practices, and new features.
• Serve as the primary point of contact for CRM related issues and enhancements.