Coordinator, Partner Activation

Los Angeles Lakers

El Segundo, CA · NBA · Posted November 12, 2026

$21 – $23 /hr

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Job Title: Coordinator, Partner Activation

Department: Global Partnerships

Manages: N/A

Position Summary: This position requires a highly motivated, hardworking self-starter with a passion for the sports industry and a strong understanding of partnership activation and marketing. The coordinator will be responsible for independently managing and executing partnership activation plans for a portfolio of accounts, while also providing support on larger, more complex partnerships. They will also be contributing to key departmental initiatives and operational responsibilities. This role requires a proactive, solutions-oriented mindset, strong organizational skills, exceptional attention to detail, and the ability to effectively manage multiple priorities while ensuring all contractual obligations are fulfilled accurately and efficiently. 

Essential Functions (Duties & Responsibilities**):

  • Partnership Account Management
    • Manage the day-to-day activation and servicing of assigned partnerships, building strong relationships with partner contacts and ensuring contractual obligations are fulfilled accurately and efficiently.
    • Support the onboarding of new partners, including familiarization with the Lakers brand, NBA guidelines, partnership assets, and organizational processes.
    • Prepare detailed contract breakdowns, track key deliverables and deadlines, and develop proactive season-long activation plans that align with partner objectives and team priorities.
    • Coordinate the execution of contractual assets, including media, signage, digital and social campaigns, in-arena and out-of-arena promotions, community initiatives, tickets, and hospitality.
    • Maintain consistent communication with partner contacts, internal departments, and external vendors to ensure seamless execution of partnership programs and promotions.
    • Prepare comprehensive partnership recap presentations that highlight activation results, asset performance, key learnings, and opportunities for future optimization.
  • Strategic Partnership Support
    • Support senior members of the Partnership Activation team in the planning, coordination, and execution of larger, more complex partnerships and strategic initiatives.
    • Take ownership of assigned activation components and contractual deliverables
    • Assist in gathering and interpreting partnership performance metrics, market research, and industry trends to inform activation strategies 
    • Provide support throughout the partnership renewal process
  • Departmental & Operational Support
    • Support the Partnership Activation department with ongoing operational responsibilities, internal initiatives, and special projects that contribute to overall team efficiency and success.
    • Contribute to the development and implementation of standardized processes and best practices that improve partnership servicing and cross-departmental collaboration.
    • Research industry trends, competitive activations, emerging marketing opportunities, and potential vendors to help identify innovative ideas and enhance partnership offerings.

**Responsibilities subject to change based on organizational needs and direction from management.

Education (required/ preferred): Bachelor’s Degree required

Previous experience: A minimum of one to two (1-2) years work experience in a related field such as partnerships, marketing, project management or events. Experience in the sports partnership environment is preferred.

Technology Capabilities: Strong use of full Microsoft Office suite, familiarity with analytics software (ex. Blinkfire, Nielsen, Vision Insights, GWI), CRM utilization (ex. Engage, Salesforce), design tools (ex. Adobe suite, Canva) and the ability to quickly learn and adapt to new technological enhancements.

Knowledge, skills, abilities:

  • Strong written and oral communication skills; must be client-ready and able to professionally interact with all levels of the organization and partner/agency contacts
  • Be able to understand high-level insights and deliver campaign strategy
  • Motivated individual who is self-starter and can organize short- and long-term projects
  • Ability to work and excel in a fast-paced, team-oriented department
  • Demonstrated capacity to multi-task, be well organized and possess a strong attention to detail and project management skills

Physical Demands: Must be able to lift a min of 25lbs. and walk significant distances in arena on game days

Location: El Segundo (UCLA Health Training Center), Downtown Los Angeles (Crypto.com Arena for Laker home games), and other off-site sponsor events

Travel: Must be willing to travel up to 5% of the time, primarily within Southern California

Hours: Regular in-office hours (9am- 5:30pm M-F). Must be available to work evenings, weekends and holidays for games and partner events. Overtime as required.

The pay range for this role is $21 - $23 per hour. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.



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Posted by Los Angeles Lakers. SportsCareers is a job board, not the employer. Applying takes you to their official careers page.

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