Coordinator, Community Relations and Social Media – Edmonton Oil Kings

About OEG Sports & Entertainment: 

OEG Sports & Entertainment delivers North America’s leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL’s Bakersfield Condors. OEG operates Rogers Place, North America’s premier and most technologically advanced sports and entertainment venue. The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.

Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities. Through our world class talent, we strive to WIN. ON and OFF the ICE.

About the Role:

The Social Media & Community Engagement Coordinator plays a key role in bringing the excitement and experience of junior hockey to life through creative content, storytelling and meaningful fan engagement.

While an understanding of hockey is important, this role extends well beyond the game itself. The primary focus is on showcasing the entertainment, promotions, personalities and community connections that make attending a game a memorable experience.

Through compelling social media content and creative storytelling, the coordinator will help build excitement, create a sense of FOMO (fear of missing out) and give fans a reason to experience the action in person.

In this role, you will have the opportunity to create engaging social content while delivering “I Remember Moments” and memories to our fans both in the arena and in the community. This is a fast-paced role that is perfect for those with a creative spirit who thrive in both dreaming and doing!

Your Focus in this Role:

• Content Creation & Storytelling: Develop engaging, platform-specific content that captures the personalities, promotions, entertainment and experiences surrounding the team, both on and off the ice.
• Fan Engagement & Experience: Showcase the excitement of game nights, promotional activities and special events to inspire fans to attend and participate.
• Audience Growth: Grow the team’s social media reach, attract new audiences and deepen engagement with existing fans through meaningful interactions.
• Promotional Marketing: Creatively communicate the team’s promotional calendar, theme nights and community initiatives to drive awareness, excitement and ticket sales.
• Community Connection: Highlight the team’s involvement in the community and tell stories that strengthen relationships beyond hockey.
• Working with the Director, Business Operations to research, identify and execute community events, causes and charities for the Edmonton Oil Kings to support throughout the calendar year.
• Managing and tracking all incoming requests for charitable support from the community.
• Liaise with player families to offer tickets, merchandise, special event information, and assist with any other needs that might arise.

Who You Are:

• You’re a self-starter that thrives with autonomy and has a relentless drive to exceed expectations.
• You’re organized, have a keen eye for detail, and incredible time management skills.
• You believe in a team-first mentality and you thrive in a collaborative, egoless environment
• You have an endless desire to capture and tell the story of our brand, promotional theme nights and players to help facilitate a deeper connection with our passionate fans.
• You’re a positive person with a customer-centric focus.
• You’re open-minded and don’t mind adjusting on the fly.
• You have a talent for building great working relationships at all levels within an organization.
• You display impeccable judgement and place the needs of the Brand above all else.
• You are available to work evenings and weekends as required by event and promotion schedules.

Education, Experience and Skills:

• Post-secondary degree or two years of related experience, with experience in a sport setting being considered preferred.
• Proven experience in creating and managing content on Facebook, Twitter, Instagram and TikTok.
• Experience with WordPress or other website editing software.
• Experience with creative software such as Adobe Photoshop or something similar.
• Proactive and resourceful with an ability to “make things happen”
• Good balance of creative/communications instincts and logical, analytical skills.

What’s in it for you?

• 100% Employer Paid Benefits + RSP Matching Program
• Oilers, Oil Kings, and Live Entertainment Ticket Options
• Healthcare and Lifestyle Spending Account Options
• On-Site Parking and Transit Allowance
• On-Site Gym
• Beautiful Office Space located Downtown Edmonton within Rogers Place – with easy access to the LRT!
• Social Work Culture + Employee Events

Next Steps:

Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.

Stay in Touch!

Official Edmonton Oilers Website | NHL.com

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