Associate Retention Analyst

What you’ll do:

• Own the topic of retention marketing analytics through segmenting promotional strategies, creating a personalized user experience, and optimizing retention spend
• Design the framework for frequent A/B tests, develop hypothesis, and deliver insights based on results
• Look for trends and perform analysis on user behavior to deliver insights and recommended actions 
• Create, understand, and identify opportunities within customer journeys
• Develop hypothesis, create the framework, and deliver results for frequent A/B tests
• Develop data collection, data analysis, and business intelligence reporting systems to measure and inform business strategy for the Retention Marketing team
• Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
• Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results

What you have:

• 1+ years of Data Analytics experience in an e-commerce, direct-to-consumer, or retail environment (marketing domain experience preferred)
• Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions
• 1+ years’ experience using data visualization tools (Tableau preferred) & scripting languages (Python)
• Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management
• Intellectual curiosity, and solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens
• Strong communication skills, both written and oral

Where you’ll live:

• This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid