JOB TITLE: Associate Manager, Branded Content
REPORTING TO: Senior Account Manager, Branded Content
DEPARTMENT: Marketing
LOCATION: New York, NY
WHAT YOU’LL DO:
- Support the planning and execution of branded content campaigns across NYCFC-owned channels.
- Coordinate projects from brief through production, publishing, and reporting.
- Assist in the development of creative concepts and storytelling opportunities that align with Club and partner objectives.
- Collaborate with Marketing, Partnerships, Content, Social Media, Community and Matchday teams to execute campaigns.
- Manage campaign timelines, approvals, deliverables, and stakeholder communication.
- Support content productions, activations, and events as needed.
- Work with external agencies, creators, production partners, and vendors to deliver high-quality content.
- Track campaign performance and assist in the creation of partner recap materials and reports.
- Stay informed on content trends, fan behavior, and emerging opportunities across sports, entertainment, and digital media.
- Deliver high-quality marketing and branded content campaigns on schedule, ensuring creative excellence and alignment with organizational objectives.
- Build and maintain strong commercial partner relationships by providing exceptional service and delivering measurable value through strategic activations and campaigns.
- Collaborate effectively with cross-functional teams, stakeholders, and external partners to ensure seamless project execution and achievement of business goals.
- Contribute innovative ideas and creative solutions that enhance fan engagement, strengthen brand presence, and support audience growth initiatives.
- Demonstrate continuous professional development and leadership potential, building expertise in branded content and positioning for future growth opportunities within the organization.
WHO YOU ARE:
At New York FC, we are committed to upholding our core club values and our values guide how we show up and work together every day. If you share our values listed below, please consider NYCFC as a great place for you to work (and play):
- Acts Honorably: listens and communicates respectfully, without judgement
- Engages Collaboratively: provides and seeks constructive feedback to and from peers, proactively sharing appreciation for quality contributions of others
- Champions Inclusion: celebrates the value of differences recognizing the value in the unique backgrounds and lived experiences of every team member
- Drives Forward: embraces new opportunities with curiosity and a focus on improvement and innovation
- Shows Heart: demonstrates passion for the Club and sport, operating as an NYCFC ambassador in encouraging and inspiring that passion in others
WHAT YOU’LL BRING:
- 2–4 years of experience in branded content, content marketing, social media, sports marketing, or related field.
- Strong organizational and project management skills with the ability to manage multiple priorities.
- Excellent written, verbal, and interpersonal communication skills.
- Experience collaborating with internal stakeholders and external partners.
- Understanding social media platforms, digital content, and performance metrics.
- Passion for sports, culture, storytelling, and fan engagement.
- Experience working for a sports team, league, agency, media company, or consumer brand is preferred
- Experience supporting branded content campaigns, sponsorship activations, or content productions is preferred.
- Familiarity with content reporting and analytics tools is preferred
ADDITIONAL REQUIREMENTS:
- Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
- Must be able to work games scheduled which may be at night and on weekends and holidays
COMPENSATION:
This exempt position has an estimated annual base salary range of $66,500 - $75,000 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.
WHAT WE OFFER:
- Excellent health, dental & vision insurance, with options to fit you and your family’s needs
- Comprehensive and competitive benefit programs, including maternal & paternal leave
- Ancillary benefits: Commuter, gym membership, and Citi Bike discounts
- Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
- Four complementary tickets to every NYCFC home match
- Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
- A dynamic, ambitious, and fun work environment
NEW YORK CITY FOOTBALL CLUB OVERVIEW:
At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs nine times over the past 10 seasons, winning MLS Cup in 2021. Games are available to stream via an Apple TV subscription, providing every match of the MLS regular season, the Audi MLS Cup Playoffs, annual Leagues Cup tournament, the MLS All-Star Game, the Campeones Cup, and more all in one place and with no blackouts. New York City FC is building New York City’s first-ever soccer-specific stadium, Etihad Park, which is set to open in 2027. For more information, please visit: www.newyorkcityfc.com.
New York City FC is also one of 12 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Shenzhen Peng City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, and Club Bolívar among its sister clubs.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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